Post on 20-Aug-2015
Targeting Your Target Audience with Twitter Data
Richard Baxter Founder, SEOgadget.com
The not-very-inbound way to market your site.
That does not work.
Let's do some marketing…
I want to find out where my target market is
I want to find out what they are sharing
I want to know who to contact
I want my stuff to be a success
Who are you
targeting?
What are your target audiences sharing?
Identify + recruit
influencers
Be there
Really targeted outreach
How SEOgadget uses #RTO
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Count of
Domain
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Occurrenc
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Count
of
shares
Data: Websites shared by CTOs based in London on the 10th October 2013
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instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
Authentic websites. Relevant audience.
Those sites are better for SEO, too.
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Average Domain Authority
Twitter Shares
Google Search
Results
Did you notice we didn’t use Google?
Here's how to do it.
http://seogadget.com/tools/seogadget-for-excel/
Fetch your data.
GO TO: https://dev.twitter.com/apps/new
Find your audience
#MozCon
How do I find out what these people are sharing?
filter:links from:someone
OR from:someone else OR from:some other person
So, you just need to build a search query in twitter.
http://bit.ly/followerwonkfetcher
Click run!
Now your analyst can work with the data in Excel.
http://bit.ly/seog48
Know who to contact.
Tweet
Entity
Data
User
Followers
Shared
URL Domain
Author
Social
stuff
#MozCon
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api
The results of my own outreach with this data…
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blo
g.b
uffe
rap
p.c
om
blo
g.m
indje
t.com
techcru
nch
.com
insta
gra
m.c
om
masha
ble
.com
blo
gs.h
br.
org
ad
van
ced-t
ele
vis
ion.c
om
joe
l.is
ne
ws.b
linkbox.c
om
ga
wker.
com
ven
ture
beat.
com
pe
rfo
rmin
sid
er.
co
m
blo
g.lift.
do
saa
str
.com
worl
dob
serv
ero
nlin
e.c
om
vari
ety
.com
thene
xtw
eb
.com
kott
ke.o
rg
lifeh
acke
r.co
m
zen
ha
bits.n
et
sili
con
ang
le.c
om
blo
g.k
issm
etr
ics.c
om
blo
g.k
ippt.co
m
str
ate
chery
.co
m
ibe
conn
ects
.com
sfy
.co
jonyiveredesignsthings…
en
.wik
ipe
dia
.org
on
line.w
sj.com
scie
nce.t
ime
.com
cm
o.c
om
brw
.com
.au
twitp
ic.c
om
bu
sin
ess.tim
e.c
om
readw
rite
.com
son
gza
.com
blo
g.h
ubsp
ot.com
isotr
op
ic.o
rg
un
bou
nce
.com
blo
g.tre
ndrr
.com
m.v
an
ityfa
ir.c
om
eco
nsu
ltan
cy.c
om
mobile.smashingmaga…
exp
.lore
.co
m
mic
hae
lhyatt
.com
ho
llykl.ne
wsvin
e.c
om
blo
g.c
apw
atk
ins.c
om
elit
edaily
.com
resou
rces.lim
elig
ht.com
web
succe
sste
am
.com
latin
afa
tale
.com
voo
za.c
om
wronghands1.wordpre…
sup
po
rto
ps.c
o
e2
7.c
o
blo
g.c
onte
ntfo
rest.com
vid
eos.d
igg.c
om
job
s.b
uffera
pp.c
om
Count of
Domain
You want your stuff to be a success.
Don’t ask your colleagues to share your stuff.
Recruit the input of an expert and do the outreach first
Thank you for listening!
makes no warranties, express, implied or statutory, as to the information in this presentation.