Mobile Social MediaFitting Social Media in the Mobile Strategy

@louisjonckheere

We are a “mobile agency”

We help advertisers, brands and organizations use the mobile channel in an effective and creative way.

What we do:

Mobile Marketing

I am going to talk about

What is mobile social media?

What is mobile social media?

Desktop social networks go mobile

+ 100 million active mobile facebook users

Mobile users are twice as active as desktop users

In the UK 52% of the mobile internet comes from FB

62% of the twitter audience is mobile

61% of the mobile internet users in Belgium use social networks on their phone

Share content through social networks

Share social objects to your social network

For family and friends

For the world

For your business network

What is mobile social media?

Connect with Social networks

What is mobile social media?

Connect with Social networks

Share objects FB connect FB Open Graph

Today

What is mobile social media?

Connect with social networks (FB connect)

Access users' profiles

Share information on Facebook.

Asking users for extended permissions(like offline access, so you can still interact with their data when they're offline)

Facebook connect technology works on:

WebiPhoneAndroidSymbian/Maemo (QT)

What is mobile social media?

Connect with Social networks (Open Graph)

me

Is a Fan of

Is a member of

Is friends with

The old graph

Pe

ople

What is mobile social media?

Connect with social networks (Open Graph)

me

Is a Fan of

Is a member of

Is friends with Is brother with

likes

likes

Your companyYour productYour contentYour ideaYour service

The new graph

Ob

ject

s

What is mobile social media?

Connect with social networks (Open Graph)

Going Mobile Big opportunities

Like en recommend content on the move

Location aware updates & rewards

More knowledge about the consumer

Deeper integration with Facebook

What is mobile social media?

Location based social networks

What is mobile social media?

Social mobile gaming

Connect games with Facebook/Twitter

Integrate third party SDK’s (Scoreloop, Chrystal,..)

It’s all about:

Achievements – Leaderboards – Cooperation - Bragging

Games dominate appetite for mobile apps

62% of smartphone users plays games

Number one revenue driver in app stores

What is mobile social media?

Dealing with social media

Dealing with social media

Intrinsic motivators to use social media

Connect

friends

network

location

events

Express Altruism(Gratification)

FunInformation

creativity

image-building

charity

advice

humoristic

hobbiesask

questions

opinion

Dealing with social media

Extrinsic motivators to use social media

Money(Credits)

Benefits(Gifts)

Points(Achievements)

Status(Badges)

Dealing with social media

Combination of intrinisic and extrinisic motivators

Money

B A L A N C EB A L A N C E

Get started

Get started

Steps to implement social media into mobile

Money

Define objectives

User acquisition & activation

User engagement & retention

User recommendation

Conversion

Use social objects

Define your objects

Define the verb/action

Make the objects social

Define motivators

1

2

3

4

5

Choose platforms6

Samsonite Travel Miles

Concept:Earn miles & get gifts!Concept:Earn miles & get gifts!

Social strategy:•Give something share-worthy•Earn extra miles by sharing!

Social strategy:•Give something share-worthy•Earn extra miles by sharing!

Samsonite – iPhone/Android

Airmiles reinvented

Samsonite – iPhone/Android

Implementation social media

Define objectives1

User Acquisition & activation

Conversion

Use social objects

Define your objects2

I won Leaving on a trip My travels

Samsonite – iPhone/Android

Implementation social media

Define objectives1

User Acquisition & activation

Conversion

Use social objects

Define your objects2

Expression Connect ExpressionDefine motivators

3

Benefits/giftsStatus Benefits/gifts

Samsonite – iPhone/Android

Samsonite – iPhone/Android

Implementation social media

Define objectives1

User Acquisition & activation

Conversion

Use social objects

Define your objects2

Define motivators3

Define your verb

Make the objects social

4

5

Pannestraat 679000 GENT

+32 9 234 34 25info@inthepocket.mobiwww.inthepocket.mobi

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