In search of the Magic Bullet

Joe Spakehttp://spake.com

http://memphisrealestatebuzz.comjoespake@gmail.com

“Man who utilizes magic bullet often shoots self in foot.”

If wishes were horses, we’d all take a ride

More followersMore friends

More fans (Likers)More leads

More sales

More Moneymore money – more bullets

GURU

THOUGHT LEADER

EXPERT

AS MEASURED BY?

Slipping into Web 2.0

Marketing/Advertising 1.0

BUY IT NOW!!!!

The magic bullet will……….• Get me on the first page of Google• Let me use the new media to do PUSH

marketing• Increase my friends, followers, and LIKERS so

that I can dominate my market• Attract affluent and influential people to me• Make everything I produce go viral• And let me do it all without any effort,

whatsoever

Magic bullets make a lot of Noise

“…Please don’t dominate the rap, Jack,If you got nothing new to say…..”

Grateful Dead

Slipping into Web 2.0the social web

• The right attitude is more important than mastery of the media.

• You don’t need a social media strategy. You need a business strategy that includes social media.

So let’s goBack to the basics

Social Media 101The basic Tenants of Social Media

Success

“Social media is rooted in conversation”-Brian Solis

Back to the basics

“…..And believe in whatever my liein those things that money can buy…”

Jackson Browne

Beyond the basics – New bullets

• How can I get more…..

•Authority?• Influence?•Clout?And what will I do with it when I do?

The Human Algorithm

You can fool some of the people all of the time and all of the people some of the time……….

• Measures human capital• Google – page rank, buzz• Facebook – likey stuff• Klout• Technorati, Alexa, Delicious, stumble upon,

etc.

Engage or Die!

• SMO is the new SEO

“You are already putting content out there, how do you channel it to those in SM networks who are searching for information like yours?”

Brian Solis

Engage or Die!

SEARCH (it’s all about search)–Traditional (Google, Bing, Youtube)

–Social (Facebook, Twitter, Youtube)

–Real time – (more real time all the time)

How does your brand perform in real time search?

Engage or Die!

Social media is rooted in conversation

Search is powered by crowds

And magic bullets are getting harder to sell

Seth like finish:Would you rather develop a million pretty good ideas or a handful of ideas that will change the world?