Post on 21-Jan-2016
Improving Participation in Adult Education
Marketing measures for improving access to adult education
GLOBAL IDEAS
17-18 July, 2015
Brussels, Belgium
Web 2.0 tools for strengthening competencies of adult education providers
Grundtvig Multilateral project
CAMP2.0: Challenging Attractiveness of lifelong learning: web 2.0 tools for strengthening Marketing and Public relations
competencies of adult education providers NO. 540531-LLP-1-2013-1-TR-GRUNDTVIG-GMP
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Topics of training course
Web 2.0 and Social MediaDeveloping Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Web 2.0 and Social Media
The idea of Web 2.0
What is social media
Education and marketing
Society and digital technology
Topics of training course
Web 2.0 and Social Media
Developing Social Media StrategyCreation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Developing Social Media Strategy
Target audience
Marketing and PR strategy
Social media strategy
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media ContentGood Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Creation of Social Media Content
Successful Social Media ContentWritten ContentMultimedia ContentVideosInfographicsPodcastsTechnical steps to create content in the selected Social Media platforms
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Good Social Media Behaviour Social Media NetiquetteReactions in Social MediaDo‘s and Dont‘s
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine MarketingQuality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Search Engine MarketingSearch Engine Marketing Search Engine OptimizationSearch Engine AdvertisingOutlook Social Media Optimization
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Quality Assurance: Monitoring and Evaluation
Framework of social media monitoring and evaluationMetrics and KPIsChoosing the right technologyVisualizing the dataSustaining social media measurement efforts
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Social Media ToolsTools collection, including:
Key figuresUse for marketingBenefitsDrawbacksOnline tutorials
Topics of training course
Web 2.0 and Social Media
Developing Social Media Strategy
Creation of Social Media Content
Good Social Media Behaviour
Search Engine Marketing
Quality Assurance: Monitoring and Evaluation
Social Media Tools
Legal tips
Legal tipsEU legislationRules and lawsLegal tips when using social media
More information
learning.camp20.euwww.globalideas.ltwww.camp20.eu
Thank You