Improving Participation in Adult Education

Marketing measures for improving access to adult education

GLOBAL IDEAS

17-18 July, 2015

Brussels, Belgium

Web 2.0 tools for strengthening competencies of adult education providers

Grundtvig Multilateral project

CAMP2.0: Challenging Attractiveness of lifelong learning: web 2.0 tools for strengthening Marketing and Public relations

competencies of adult education providers NO. 540531-LLP-1-2013-1-TR-GRUNDTVIG-GMP

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Topics of training course

Web 2.0 and Social MediaDeveloping Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Web 2.0 and Social Media

The idea of Web 2.0

What is social media

Education and marketing

Society and digital technology

Topics of training course

Web 2.0 and Social Media

Developing Social Media StrategyCreation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Developing Social Media Strategy

Target audience

Marketing and PR strategy

Social media strategy

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media ContentGood Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Creation of Social Media Content

Successful Social Media ContentWritten ContentMultimedia ContentVideosInfographicsPodcastsTechnical steps to create content in the selected Social Media platforms

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Good Social Media Behaviour Social Media NetiquetteReactions in Social MediaDo‘s and Dont‘s

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine MarketingQuality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Search Engine MarketingSearch Engine Marketing Search Engine OptimizationSearch Engine AdvertisingOutlook Social Media Optimization

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Quality Assurance: Monitoring and Evaluation

Framework of social media monitoring and evaluationMetrics and KPIsChoosing the right technologyVisualizing the dataSustaining social media measurement efforts

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Social Media ToolsTools collection, including:

Key figuresUse for marketingBenefitsDrawbacksOnline tutorials

Topics of training course

Web 2.0 and Social Media

Developing Social Media Strategy

Creation of Social Media Content

Good Social Media Behaviour

Search Engine Marketing

Quality Assurance: Monitoring and Evaluation

Social Media Tools

Legal tips

Legal tipsEU legislationRules and lawsLegal tips when using social media

More information

learning.camp20.euwww.globalideas.ltwww.camp20.eu

Thank You