Improve Your

Seller Experience with

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Review & ImproveYour Product Pages

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Example product page3

Selling on Additional Amazon Marketplaces

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Register to pay VAT in the local country

Ongoing VAT submissions; UK 4 per year, Germany 12 per year

Xport can suggest independent experts

Additional Consideration

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Switching to FBA:Fulfilment by Amazon

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How FBA Works

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Benefits of FBAAmazon handles logistics to consumersQualifies for Amazon Large, loyal customer base

Lower delivery cost for consumer = More sales opportunities

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Benefits of FBARecognised by customersTrusted, reliable Amazon service

= More sales opportunities

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Managing YourSeller Central Admin.

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Seller Central Dashboard

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Ongoing Sales Activity“Sales generate sales”Amazon pricing & promo tools

Monitor sales & stock requirements

Book shipments and print labels

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Additional Marketing to Improve Sales

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Peak Trading DaysAmazon Prime DayBlack Friday to XmasBoxing DayEasterOther Public Holidays

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Sponsored Products

Based on the Amazon search terms

Cost-per-click

Links to the product page = sales opportunity 16

In target market, to drive traffic to Amazon pages:

1. Google display advertising

2. Contacting Influencers (blogs/forums)

Additional Marketing Activities

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Design display banners

Select key search terms

Setting-up the campaign

One-off cost, based on the specific project

Google Display Advertising: Design

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Cost-per-click campaign

Daily budget

Controlled by your company

Google Display Advertising: Campaign

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Identify the key blogs & forumsProduce a list for you to approveContact the bloggers: demos, tests, samplesOne-off cost, based on the specific project

Contacting Blogs & Forums

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www.xport.fimark.wiltshear@xport.fi

+358 44 595 9009

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Create Product Page Content:Product Title

Bullet points

Description

Keywords/phrases

Product images: quality & variety 22

Selecting the Correct MarketplaceBe careful which Amazon site you select

Amazon.com is in the USA, separate to sites in Europe

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