Improve your Amazon Seller Experience
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Improve Your Seller Experience with 1
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Transcript of Improve your Amazon Seller Experience
Improve Your
Seller Experience with
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Review & ImproveYour Product Pages
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Example product page3
Selling on Additional Amazon Marketplaces
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Register to pay VAT in the local country
Ongoing VAT submissions; UK 4 per year, Germany 12 per year
Xport can suggest independent experts
Additional Consideration
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Switching to FBA:Fulfilment by Amazon
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How FBA Works
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Benefits of FBAAmazon handles logistics to consumersQualifies for Amazon Large, loyal customer base
Lower delivery cost for consumer = More sales opportunities
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Benefits of FBARecognised by customersTrusted, reliable Amazon service
= More sales opportunities
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Managing YourSeller Central Admin.
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Seller Central Dashboard
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Ongoing Sales Activity“Sales generate sales”Amazon pricing & promo tools
Monitor sales & stock requirements
Book shipments and print labels
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Additional Marketing to Improve Sales
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Peak Trading DaysAmazon Prime DayBlack Friday to XmasBoxing DayEasterOther Public Holidays
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Sponsored Products
Based on the Amazon search terms
Cost-per-click
Links to the product page = sales opportunity 16
In target market, to drive traffic to Amazon pages:
1. Google display advertising
2. Contacting Influencers (blogs/forums)
Additional Marketing Activities
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Design display banners
Select key search terms
Setting-up the campaign
One-off cost, based on the specific project
Google Display Advertising: Design
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Cost-per-click campaign
Daily budget
Controlled by your company
Google Display Advertising: Campaign
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Identify the key blogs & forumsProduce a list for you to approveContact the bloggers: demos, tests, samplesOne-off cost, based on the specific project
Contacting Blogs & Forums
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Create Product Page Content:Product Title
Bullet points
Description
Keywords/phrases
Product images: quality & variety 22
Selecting the Correct MarketplaceBe careful which Amazon site you select
Amazon.com is in the USA, separate to sites in Europe
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