Marketing Your Products

Turning your Products into Profit

Think big and have a plan• Time spent planning will pay off in the end

• Define your short and long term goals

• Develop a marketing plan

• Budget to get the job done

• Identify your target market and market to it

• Alter your plan along the way and track your results

• Know how you plan to live in the meantime

Defining your objectives

• What do you want out of the business

• What are your short term goals

• What are your long term goals

• How will you finance your plan

• Be specific (100k in sales in 6 months)

• Be sure your objectives are worthy

Choosing a Market

• Retail

• Wholesale

• Catalog

• Tradeshows

• Sales Reps & permanent showrooms

• Tiny little ads

• Selling your product or selling your idea?

Retail Options

• Pushcarts

• Stores

• Flea Markets, Crafts Fairs, Festivals

• Retail Shows and Trade Shows

• Catalogs and advertising

• Ebay and web sales

• Other methods: Home Shows, MLM

Catalog Sales can help keep costs

low, especially if hosted

electronically. Good Software makes the work more enjoyable

Making a catalog and mailing

• Buying lists

• Making your own list

• Bulk rate permit

• Electronic Catalogs

• Online catalogs & postcard previews

• Coop for extra impact

Using the web

• Ebay as a test marketing tool

• Websites are easy

• Driving traffic to your site

• SEO and pay per click

• Extra tools, blogs, cluster maps

• How to find the experts

New York Gift ShowTypically trade shows have large up front costs . It is very important to be prepared and know what your objectives are. Try to visit a show prior to booking your first one, so you will know what to expect

Using Ebay and the World Wide Web