Import/Export - Marketing your Products
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Transcript of Import/Export - Marketing your Products
Marketing Your Products
Turning your Products into Profit
Think big and have a plan• Time spent planning will pay off in the end
• Define your short and long term goals
• Develop a marketing plan
• Budget to get the job done
• Identify your target market and market to it
• Alter your plan along the way and track your results
• Know how you plan to live in the meantime
Defining your objectives
• What do you want out of the business
• What are your short term goals
• What are your long term goals
• How will you finance your plan
• Be specific (100k in sales in 6 months)
• Be sure your objectives are worthy
Choosing a Market
• Retail
• Wholesale
• Catalog
• Tradeshows
• Sales Reps & permanent showrooms
• Tiny little ads
• Selling your product or selling your idea?
Retail Options
• Pushcarts
• Stores
• Flea Markets, Crafts Fairs, Festivals
• Retail Shows and Trade Shows
• Catalogs and advertising
• Ebay and web sales
• Other methods: Home Shows, MLM
Catalog Sales can help keep costs
low, especially if hosted
electronically. Good Software makes the work more enjoyable
Making a catalog and mailing
• Buying lists
• Making your own list
• Bulk rate permit
• Electronic Catalogs
• Online catalogs & postcard previews
• Coop for extra impact
Using the web
• Ebay as a test marketing tool
• Websites are easy
• Driving traffic to your site
• SEO and pay per click
• Extra tools, blogs, cluster maps
• How to find the experts
New York Gift ShowTypically trade shows have large up front costs . It is very important to be prepared and know what your objectives are. Try to visit a show prior to booking your first one, so you will know what to expect
Using Ebay and the World Wide Web