“I’m too sexy for this shirt.”

Fashion StatementsFashion Statements

TIP Fashion is constantly changing.

It is anything that is currently “in”.

FashionFashion

Fashion is a particular style that is popular at a given time.

StyleStyle

• Style refers to the shape of a particular Style refers to the shape of a particular item of clothing that makes it easy to item of clothing that makes it easy to recognize.recognize.

• Lapels=wide vs. narrowLapels=wide vs. narrow

• Sleeves and pant legs=tight vs. fullSleeves and pant legs=tight vs. full

• Skirt lengthsSkirt lengths

StyleStyle

ClassicClassic

• A classic is a traditional style that stays A classic is a traditional style that stays in fashion for a very long time.in fashion for a very long time.

ClassicClassic

FadFad

• A fad is a fashion that is very popular for A fad is a fashion that is very popular for only a short time.only a short time.

• Fads help teens express two important Fads help teens express two important needs:needs:

– To belong to a groupTo belong to a group

– Express their own individualityExpress their own individuality TIP Color

AccessoriesMiniskirts

Baggy pants

FadFad

Avant-GuardeAvant-Guarde

• A French expression that in the clothing A French expression that in the clothing industry means being ahead of fashion.industry means being ahead of fashion.

– Daring and unconventionalDaring and unconventional

– ““far out” do not appeal to most peoplefar out” do not appeal to most people

– ex. Cut out clothing, bright hair colors, ex. Cut out clothing, bright hair colors, extreme lip colorextreme lip color

Avant-GuardeAvant-Guarde

•Design

Refers to a specific version of a style

•Detail

attention to particular items

•Fashion Merchandising

Fashion merchandising is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers.

•Fashion Trends

•A fad, sometimes called a trend, meme or a craze, is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.

•High Fashion / another term for haute couture

•High fashion or rather ''haute couture'' in french, refers to high end clothes creations. They are very very expensive (starts easily around 4 digits up to few hundred thousands) designs that are unique or made in very limited editions. Mostly, the sewing is done by hand (embroidery, beading, knitting...) and with great fabrics (silk, mink, taffeta, cashmere, lace...).

•Mass Fashion

•refers to fashions that are worn by a large number of people at any one time and continue to be accepted for long periods of time. They are typically produced and sold in large quantities and are within financial reach of most people.

•Season

•a period of the year when something is best or available:

•Color

•Silhouette

•the dark shape and outline of someone or something visible against a lighter background,

•Texture

•the feel, appearance, or consistency of a surface or a fabric