© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Adam FitzGerald

Head, Worldwide Developer Marketing Amazon Web Services

Launching a Platform and Igniting Developer Community How to talk geek

Who am I?

Who are you?

Myth: Developers are hard to

market to

Myth: Developers are hard to

market to

How do developers choose a

technology to use?

A. Does {TechnologyX} solve

my problem?

Title Only

B. Are other people using

{TechnologyX}?

2. Are other people using

{TechnologyX}?

Developer Marketing Basics

6 Steps

Step 1: Do documentation right

github

feedback

Step 2: Remove barriers to get

started

tutorial

SDKs

Step 3: Be responsive

Respond to question: StackOverflow

Step 4: Find your hero

Adrian Cockcroft

AWS Community Heroes

Step 5: Be a cheerleader

This week in Spring

AWS Week in Review

Step 6: Listen actively

Summary

Step 1: Do documentation right Step 2: Remove barriers to get started Step 3: Be responsive Step 4: Find a hero Step 5: Be a cheerleader Step 6: Listen actively

Convincing the Business

AWS Pop-up Loft

Thank you!