Igniting Developer Community - I Love APIs Conference 2015

download Igniting Developer Community - I Love APIs Conference 2015

of 38

  • date post

    13-Jan-2017
  • Category

    Technology

  • view

    598
  • download

    0

Embed Size (px)

Transcript of Igniting Developer Community - I Love APIs Conference 2015

  • 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

    Adam FitzGerald

    Head, Worldwide Developer Marketing Amazon Web Services

    Launching a Platform and Igniting Developer Community How to talk geek

  • Who am I?

  • Who are you?

  • Myth: Developers are hard to

    market to

  • Myth: Developers are hard to

    market to

  • How do developers choose a

    technology to use?

  • A. Does {TechnologyX} solve

    my problem?

  • Title Only

  • B. Are other people using

    {TechnologyX}?

  • 2. Are other people using

    {TechnologyX}?

  • Developer Marketing Basics

    6 Steps

  • Step 1: Do documentation right

  • github

  • feedback

  • Step 2: Remove barriers to get

    started

  • tutorial

  • SDKs

  • Step 3: Be responsive

  • Respond to question: StackOverflow

  • Step 4: Find your hero

  • Adrian Cockcroft

  • AWS Community Heroes

  • Step 5: Be a cheerleader

  • This week in Spring

  • AWS Week in Review

  • Step 6: Listen actively

  • Summary

    Step 1: Do documentation right Step 2: Remove barriers to get started Step 3: Be responsive Step 4: Find a hero Step 5: Be a cheerleader Step 6: Listen actively

  • Convincing the Business

  • AWS Pop-up Loft

  • Thank you!