IE 20203E-Commerce Business Model

PLUMS

What About?

• Insurance?• Flight Tax?• Airport Taxes?• ......food?• potong que tax?

WHAT IS E-COMMERCE?

Digitalized Business Transactions

Doing business over the web.

E.g. Amazon. COM, EBay. COM

OPPORTUNITIES THAT E-COMMERCE PRESENTS

Productivity Advances: E-commerce adoption represents-commerce represents essential avenue for corporate survival & success

Expanded & better-focused markets: E-Commerce can expand market reach dramatically. For example, small market/small business can market its business over on a national/global scale.

Cost reduction: cost of performing traditional business tasks e.g. external& internal communication, inventory control, accounting, customer relations management & procurement-can be slashed.

Quality gains: reduction in transaction times & error rates, elimination of manual steps

WHAT IS ..?

BUSINESS MODEL:“The first determinant of a firm’s performance. A

method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.”

-e.g. Amazon, eBay, Unreal mind (Malaysia)

Pg 4. text book.

SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS?

“It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.”

pg 7. text book

Components•Values•Target markets•Scope•product & services•Source of Revenue

LinkageRelationship among the Components

DynamicsThe ability to respond to changes,/opportunitiesthreats.Eg. DELL

INTERNET BUSINESS MODELS CATEGORY

PURE PLAY-No existing b-model-Can execute new b-model withoutworrying existing model

CLICKS & MORTAR-Brick & mortar ->click& mortar-Must concern with its

past b-model to avoid failure & to maintain competitiveAdvantage.

Classic examples

Amazon.com vs Barnes & Noble

FORMS OF INTERNET B-MODEL

1. BROKERAGE2. ADVERTISING3. INFOMEDIARY4. MERCHANT5. MANUFACTURER6. AFFILIATE7. COMMUNITY8. SUBSCRIPTION9. UTILITY

TO MAKEMONEY!!

SUMMARY OF THE COURSE

5 PARTS TO THE BOOK.1. THE INTERNET2. COMPONETS,LINKAGE,DYNAMICS &

EVALUATION3. ROLE COMPETITIVE4. APPLYING THE CONCEPT5. CASE STUDIES

ASSIGNMENTS

http://www.slideshare.net/yuszren

ASSESSMENT

QUIZ ( I & II ) 20%Group Work (Case Study Analysis of labuan & kk?) ( 2 @ 20%) 40%Final Exam

40%_______________________________________________TOTAL 100%