Ie 20203
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IE 20203 E-Commerce Business Model PLUMS
Transcript of Ie 20203
IE 20203E-Commerce Business Model
PLUMS
What About?
• Insurance?• Flight Tax?• Airport Taxes?• ......food?• potong que tax?
WHAT IS E-COMMERCE?
Digitalized Business Transactions
Doing business over the web.
E.g. Amazon. COM, EBay. COM
OPPORTUNITIES THAT E-COMMERCE PRESENTS
Productivity Advances: E-commerce adoption represents-commerce represents essential avenue for corporate survival & success
Expanded & better-focused markets: E-Commerce can expand market reach dramatically. For example, small market/small business can market its business over on a national/global scale.
Cost reduction: cost of performing traditional business tasks e.g. external& internal communication, inventory control, accounting, customer relations management & procurement-can be slashed.
Quality gains: reduction in transaction times & error rates, elimination of manual steps
WHAT IS ..?
BUSINESS MODEL:“The first determinant of a firm’s performance. A
method which a firm builds & uses its resources to offer its customers better value than its competitors and to make money doing so.”
-e.g. Amazon, eBay, Unreal mind (Malaysia)
Pg 4. text book.
SO WHAT IS INTERNET /E-COMMERCE BUSINESS MODELS?
“It is a system (components, linkages& associated dynamics) that take advantage of the properties of the Internet to make money.”
pg 7. text book
Components•Values•Target markets•Scope•product & services•Source of Revenue
LinkageRelationship among the Components
DynamicsThe ability to respond to changes,/opportunitiesthreats.Eg. DELL
INTERNET BUSINESS MODELS CATEGORY
PURE PLAY-No existing b-model-Can execute new b-model withoutworrying existing model
CLICKS & MORTAR-Brick & mortar ->click& mortar-Must concern with its
past b-model to avoid failure & to maintain competitiveAdvantage.
Classic examples
Amazon.com vs Barnes & Noble
FORMS OF INTERNET B-MODEL
1. BROKERAGE2. ADVERTISING3. INFOMEDIARY4. MERCHANT5. MANUFACTURER6. AFFILIATE7. COMMUNITY8. SUBSCRIPTION9. UTILITY
TO MAKEMONEY!!
SUMMARY OF THE COURSE
5 PARTS TO THE BOOK.1. THE INTERNET2. COMPONETS,LINKAGE,DYNAMICS &
EVALUATION3. ROLE COMPETITIVE4. APPLYING THE CONCEPT5. CASE STUDIES
ASSESSMENT
QUIZ ( I & II ) 20%Group Work (Case Study Analysis of labuan & kk?) ( 2 @ 20%) 40%Final Exam
40%_______________________________________________TOTAL 100%
