Post on 07-May-2015
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30 CONTENT IDEASIn 30 minutes or less...
30 Content Marketing Ideas in 30 min.
Chris MowderDirector of Content Marketing
• Degree from Ohio University in Visual Communications and Advertising• Worked at The Sun News from 2006 to 2010• Founded ListenUp Myrtle Beach in 2010• Hired by Waccamaw Publishers in 2011
30 Content Marketing Ideas in 30 min.
What is Content Marketing?
30 Content Marketing Ideas in 30 min.
“Content marketing is the technique of creating and distributing relevant and
valuable content to attract, acquire, and engage a clearly defined and understood
target audience – with the objective of driving profitable customer action.”
— Content Marketing Institute
Wait a second...
WTF does that actually mean?
30 Content Marketing Ideas in 30 min.
Content Marketing is...• A creative blurring of the line between journalism and PR/advertising • Marketing-driven content that mimics editorial• Telling a story that sells a product or service• Native advertising, Branded content, Advertorials, Sponsored content, Brand journalism, Custom media
30 Content Marketing Ideas in 30 min.
30 Content Marketing Ideas in 30
Content is King!
30 Content Marketing Ideas in 30 min.
30 Content Marketing Ideas in 30 min.
Content is King!
...there is no marketing without content.
Why content matters...• Great content helps your customers make informed decisions.• Great content helps turn your customers into brand advocates.• Great content helps you get found online.• Great content doesn’t ever get stale.
30 Content Marketing Ideas in 30 min.
Whoneeds
content?
30 Content Marketing Ideas in 30 min.
Who doesn’t need
content?
30 Content Marketing Ideas in 30 min.
You don’t need content marketing if...
• You have a truly astonishing product• You have a ton of money to spend on advertising• You don’t need to growing your business• You know every one of your customers personally
30 Content Marketing Ideas in 30 min.
15 Types of
Content Marketing
30 Content Marketing Ideas in 30 min.
1. Blogs
Long-form articles, Link roundups, lists, tips, photos, etc.
30 Content Marketing Ideas in 30 min.
2. Videos
Promotional clips, Instructional How-Tos, etc.
30 Content Marketing Ideas in 30 min.
2. Videos
30 Content Marketing Ideas in 30 min.
Promotional clips, Instructional How-Tos, etc.
3. Infographics
Great for data, explaining processes, timelines
30 Content Marketing Ideas in 30 min.
4. Reviews
30 Content Marketing Ideas in 30 min.
Users trust other users more than your brand
4. Reviews
Ask your customers to share their opinions
30 Content Marketing Ideas in 30 min.
5. Interviews/Testimonials
Great way to showcase business & customers
30 Content Marketing Ideas in 30 min.
6. Magazine or newsletter
Give updates, deals, articles, in print or online publication
30 Content Marketing Ideas in 30 min.
7. Q&As or FAQs
Search Yahoo Answers, Quora, LinkedIn, etc.
30 Content Marketing Ideas in 30 min.
8. Webinars or teleseminars
Great for instruction, tech support or Q&A
30 Content Marketing Ideas in 30 min.
7. Photo galleries
Great for events, creating social engagement
30 Content Marketing Ideas in 30 min.
9. Microsite or Learning Center
Entire site or set of pages devoted to a niche topic
30 Content Marketing Ideas in 30 min.
10. Polls
Facebook, Polldaddy, SurveyMonkey, Google Docs, etc.
30 Content Marketing Ideas in 30 min.
11. Whitepapers or eBooks
Effective tool for
collecting leads,
generating passive revenue
30 Content Marketing Ideas in 30 min.
12. Contests
Give incentives to solicit user-generated content
30 Content Marketing Ideas in 30 min.
13. Curated content
Use social platforms, website to collect, showcase content
30 Content Marketing Ideas in 30 min.
14. Mobile apps
Don’t ignore your mobile audience!
30 Content Marketing Ideas in 30 min.
15. Live events
Capitalize on trade shows, speaking gigs, festivals, etc.
30 Content Marketing Ideas in 30 min.
30 Content Marketing Ideas in 30 min.
MORE...• Google Maps• Podcasts• Tip Graphics• Case Studies• Online Forums• Fact Sheets
15 Content
Marketing Tips
30 Content Marketing Ideas in 30 min.
1. Remember kids...Creating great content is only half the The other half is
promoting it. You should
spend as much time promoting your content as you do writing it.
30 Content Marketing Ideas in 30 min.
2. Depth mattersText content needs to be a
minimum of 300 words. Content that is at least
2,000 words tends to rank a lot higher on Google. Only
aim to do great content.
30 Content Marketing Ideas in 30 min.
3. Don’t expect content to produce a “direct” return
Indirect benefits of users consuming your content can
include, higher customer retention, increase in lead
quality and raised awareness.
30 Content Marketing Ideas in 30 min.
4. Consistency is key.Not delivering what you’ve
promised can greatly hamper your content efforts
and quickly turn off customers. Set a schedule
you can handle.
30 Content Marketing Ideas in 30 min.
5. Be ready to commit.Often days, weeks or even months won’t produce the results
you want. Be prepared to
maintain a schedule for a year or more.
30 Content Marketing Ideas in 30 min.
6. Stay conversationalWhen writing blog posts or creating videos don’t be
boring or get too focused on sales. Write/talk as if you were having
conversation with your friends.
30 Content Marketing Ideas in 30 min.
7. Don’t be a link whore!
Make sure to link to other sites in your content.
Be impartial and think about what will benefit the reader the most.
30 Content Marketing Ideas in 30 min.
8. Strive to create “evergreen”
Info that will still be relevant one or five years from now will
produce the best results.
30 Content Marketing Ideas in 30 min.
9. E-mail is not dead...yet.E-mail is still one of the most effective
ways to get people to continually come back and read your content.
30 Content Marketing Ideas in 30 min.
10. Not all content is
created equal.
Some content will produce better results for you than others. Test, test and test different types
to see what appeals to your
audience.
30 Content Marketing Ideas in 30 min.
11. Createa plan.
Before you start your marketing efforts, you
need a content calendar.
30 Content Marketing Ideas in 30 min.
If you’re lacking creativity look for ideas on Facebook, Pinterest,
Storify, LinkedIn or follow a few hashtags
on Twitter.
12. You don’t have to reinvent the wheel.
30 Content Marketing Ideas in 30 min.
13. Imitate but don’t duplicate.The worst content you can create is
duplicate content. Regurgitatin
g the same old information won’t benefit anyone.
30 Content Marketing Ideas in 30 min.
14. Don’t forget to recycle.Get the most out of your content by repurposing
blogs entries into whitepapers,
instructional videos into graphics, etc.
30 Content Marketing Ideas in 30 min.
15. Make sure it’s mobile-friendly.People aren’t consuming
content just on their computers or laptops. There
will be an estimated 788 million mobile-only
users by 2015.
30 Content Marketing Ideas in 30 min.
MORE...• Don’t do it unless you’re doing it right.• Outsource work when necessary.• Make it memorable.• Have fun!
30 Content Marketing Ideas in 30 min.
Want to learn more?
• Quick Sprout - Quicksprout.com• Content Marketing Institute -ContentMarketingInstitute.com• Convince & Convert - convinceandconvert.com• Content Warfare Podcast - RyanHanley.com
30 Content Marketing Ideas in 30 min.
Thank You!Chris Mowder (@mowder)
chris@interactivitymarketing.com765-661-1855
30 Content Marketing Ideas in 30 min.