Post on 05-Jun-2018
Table of Contents
2 Who Are We?
4 The APS Logo &Standardization of District Publications
7 Publication Guidelines
10 Copyright Law
12 E-Mail Etiquette
14 Illustrated Samples
20 Who Are We? (GP&DS)
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 1
Who Are We?
Who Are We?We are the Albuquerque Public School Districtor the Albuquerque Public Schools.When using: the Albuquerque Public School District:Drop the s off Schools.When Albuquerque Public Schools is used as anadjective: Retain the s on Schools, i.e. AlbuquerquePublic Schools students.For second reference, use District or APS.In referring in general to public schools, useAlbuquerque public schools.Always capitalize the D in District when referring to APS.The initials APS are singular, as one entity—APS is striv-ing for excellence.Always use Albuquerque Public Schools ManzanoHigh School for first reference. Second reference isAPS Manzano High School. After the second reference,Manzano High School is acceptable.
Who governs this District?The elected Albuquerque Public Schools Board of Education.
What is the name of your school?Schools must use their Board-approved name on documents.Refer to the current APS website School List for the correctnames of the District schools.
Descriptors may appear under the official name, e.g.John Adams Middle SchoolA Magnet School
Eubank Academyof Literacy & Fine Arts
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 3
The APS Logo &Standardization of
District Publications4
Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 4
The APS Logo &Standardization of
District Publications5
ALBUQUERQUEPUBLIC SCHOOLS
The APS Logo &Standardization of District PublicationsDistrict brochures, booklets, newsletters, and any othertypes of long documents that have covers have certainidentical features to ensure District recognition.
Use of the District LogoThe first part of this standardization process involves limitingthe colors of the District logo. The District logo may onlyappear in the following colors:
BlackPantone 072 BlueTwo Pantone colors:072 Blue (Albuquerque Public Schools text)193 Red (APS apple icon)Process color to match the above Pantone inksWhite
These color guidelines will be adhered to for all uses of thelogo—including signage, electronic materials, printing ontote bags, T-shirts, vehicle identification, PowerPoint presen-tation, and all printed documents. All department logos willbe approved and used as secondary to the APS logo.
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 5
The APS Logo &Standardization of
District Publications6
ALBUQUERQUEPUBLIC SCHOOLS
The APS Logo &Standardization of District PublicationsDistrict brochures, booklets, newsletters, and any othertypes of long documents that have covers have certainidentical features to ensure District recognition.
Use of the District LogotypeAnother part of this standardization process involves use ofthe logotype. The name “Albuquerque Public Schools” mayonly appear in the following typeface in all caps:
Semibold Italic Stone SansALBUQUERQUE PUBLIC SCHOOLS
The logotype will appear only in the following colors:
BlackPantone 072 BlueWhiteMarydale Marydale Marydale
These type guidelines will be adhered to for all uses of thelogo—and all printed documents. Support type for APS doc-uments will be in the Stone family of fonts, i.e. StoneInformal, Stone Serif. Support type “Marydale” will be usedfor taglines, subheads, etc. in approved colors and formats.Fonts will be supplied to all departments and schools.
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 6
Excellence in AcademicAchievement in aStandards-Based Approach
Quality, Safe Learningand Working Environments
Effective and EfficientSystems
Publication Guidelines8
Excellence in AcademicAchievement in aStandards-Based Approach
Quality, Safe Learningand Working Environments
Effective and EfficientSystems
Excellence in AcademicAchievement in aStandards-Based Approach
Quality, Safe Learningand Working Environments
Effective and EfficientSystems
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Publication Guidelines:District Publications are defined as follows:
Forms, newsletters, flyers, brochures, stationery,and any other form of printed material whichcontains, refers, or represents the District.
Newsletters
All APS newsletters must display the APS logoin APS colors/black and white in the upper left hand cor-ner of the front page
All APS newsletters must display the “StrategicDirection” at the bottom center of the front page.
Full color newsletters will display the Strategic Direction asshown below. CMYK colors will match PMS 123 yellow, 193red, and 364 green. Type will be in PMS 072 blue.
Two color newsletters will display the Strategic Direction asshown below. CMYK colors will match PMS 072 blue, orblack.
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Excellence in AcademicAchievement in aStandards-Based Approach
Quality, Safe Learningand Working Environments
Effective and EfficientSystems
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Publication Guidelines
Publication Guidelines:Letterhead
All letterhead will conform to the District Standard andwill display the Strategic Direction at the bottom of thepage. Department logos are limited to the space at theleft of the Strategic Direction.
Letterhead will be printed one color PMS 072 blue.
EnvelopeAll envelopes will contain the APS logo, AlbuquerquePublic Schools, school/department name and address.In either PMS 072 blue or black.
Memo PadsMemo pads will be in standard format with APS logo,Albuquerque Public Schools, school/department name,employee’s name and title. In either PMS 072 blue, black, orone school color.
Business CardsBusiness will be in standard format with APS logo,Albuquerque Public Schools, school name, employee’s nameand title, address, phone, fax, and e-mail address.In either PMS 072 blue, black, on a choice of six coverpaper stocks.
OtherNewsletters, brochures, and other collateral will be devel-oped by GP&DS’ graphic design department to conformwith the standard format for the District. Copy and ideasmay be submitted to the Graphic Design Center, who willwork with each department/school to achieve a qualityproduct within the APS guidelines.
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 9
Copyright Law
Copyright LawWhen copyright law comes into play
Copyright law governs the following:
• artwork • internet materials • programs• brochures • music • slide presentations• guides • photographs • software• illustrations
Questions?
You must have written permission from the copyrightholder to reproduce copyrighted materials. A copyright“Request for Permission to Use” form can be obtainedfrom GP&DS and will be made available online at theGP&DS website fall, 2007.
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 11
E-mail Etiquette
E-mail EtiquetteSuggestions on use
Check e-mail regularly. Delete all unnecessary e-mail as soon aspossible, to avoid going over your limit.
Do not participate in e-mail strings. They are hard to follow andinformation generally becomes disjointed. Once an e-mail stringstarts, convene a face-to-face meeting, determine the issue and thetake the appropriate next step. Reply to all sparingly. When yourespond to a mass e-mail (a message sent to multiple recipients),determine whether everyone listed needs to receive your reply. Ifa reply to the sender only is sufficient and appropriate, hit the“reply” vs. the “reply to all” button to cut down on multiple andunnecessary mail.
Do not use a person’s name in the subject line of an e-mail. Itis inappropriate.
Be concise. Follow the KISS rule (keep it short and sweet). Get tothe point in a clear manner. Keep paragraphs short - three or foursentences at most. If you find you need to send an e-mail that islonger than a few short paragraphs, revise the message or considerpicking up the phone or paying a personal visit instead.
Watch your words. Before sending any e-mail, check your message.Ask yourself, “What is my purpose for sending this e-mail?” Alwaysconsciously choose your words and be sure every communique accu-rately and clearly conveys your message. Be careful about what yousay and how you say it.
Office e-mail is never personal. Unless you own the company, anye-mail sent via your office computer is the property of the employerand is subject to their purview. There is no such thing as personale-mail at work. Be aware and watch what you say because everymessage represents you and the organization.
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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 13
Illustrated SamplesAccepted formats
all business cards
choice of 6 differentpaper colors
all 80# cover stock
choice of APS 072 blueor black
exception:superintendent, assoc.superintendents, executivedirectors:choice of pms 193 redlogo, 072 blue type
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ALBUQUERQUE
PUBLIC SCHOOLS
I am APS.
6400Uptow
n NE
Suite600E
P. O.Box 2
5704
Albuquerqu
e, NM87125
-0704
Elizabeth Everitt, Ph.D.
Superintendent
505.880.37
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FAX 505.872
.8855
everitt@aps.edu
ALBUQUERQUE
PUBLIC SCHOOLS
I am APS.
ADOBE ACR
ES ELEMENTAR
Y
1724Cami
no del Valle
, SW
Albuquerqu
e, NM87105
Sam Candelaria
Principal
505.877.47
99
CELL505.3
62.6710
FAX 505.873
.8533
candelaria_s@aps.edu
ALBUQUERQUE
PUBLIC SCHOOLS
I am APS.
INTERNAL A
UDITDEPAR
TMENT
6400Uptow
n Blvd. NE, S
uite 630-E
Albuquerqu
e, NM87110
P.O. Box 257
04
Albuquerqu
e, NM87125
-0704
Mark Messina
Staff Auditor
505.880.37
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FAX 505.872
.8863
messina@aps.edu
Illustrated Samples
Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 15
Illustrated Samples
Illustrated SamplesAccepted formats
all #10 business envelopes
for all schools
& sites
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ALBUQUERQUE PUBLIC SCHOOLS
K-8 Dual La
nguage Fine
Arts Academ
y
Washingto
n MiddleSchoo
l
1101Park S
W • Albuquerqu
e, NM87102
-2967
Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM Page 16
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6400Uptow
n Blvd. NE S
uite 600E
PO Box 25704
Albuquerqu
e, NM87125
-0704505.8
80.3744
505.872.88
55 fax
Excellence in Acade
mic
Achievement in
a
Standards-Based
Approach
Quality,Safe Learning
and WorkingEnvironm
ents
Effective and Efficien
t
Systems
Elizabeth Ev
eritt,Ph.D.
SUPERINTEN
DENT
ALBUQUERQUE PUBLIC SCHOOLS
Officeof the
Superintend
ent
Expect Great Th
ings!
Strategic
Direction:
Illustrated SamplesAccepted formats
all department letterhead one colorpms 072 blue on white fox river rag text-this paper will feed through laser and inkjet printers.exception:superintendent, assoc. superintendents,executive directors:
choice of pms 193 red logo, 072 blue typeall letterhead will be in the format shown here, withstrategic directions at bottom of page under address.hierarchy is the superintendent and the “owner” ofthe letterhead. No other hierarchy required.headers and footers of format will be providedfor each school and site, as workload allows.These will be in black onlyfor internet/local printing use.see next pages for schools...
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•6400 Uptown Blvd. NE Suite 615E P.O.Box 25704 Albuquerque, NM 87125-0704 505.880.3709 505.872.8865 fax
Excellence in AcademicAchievement in aStandards-Based Approach
Quality, Safe Learningand Working Environments
Effective and EfficientSystems
regionalq u a l i t yc e n t e r
Elizabeth Everitt, Ph.D.SUPERINTENDENT
ALBUQUERQUE PUBLIC SCHOOLSRegional Quality Center
Expect Great Things!
Diego D. Gallegos, Ed.D.ASSISTANT SUPERINTENDENT
StrategicDirection:
Illustrated Samples
Identity Standards Guide rev#16:Layout 1 7/14/07 8:31 AM Page 17
Elizabeth Ev
eritt,Ph.D.
SUPERINTEN
DENT
ALBUQUERQUE PUBLIC SCHOOLS
Manzano Hig
h School
Expect Great Th
ings!
Timothy H.
Whalen
PRINCIPAL
12200Loma
s Blvd. NE
Albuquerqu
e, NM87112
-5897505.5
59.2200
505.291.68
54 fax
Excellence in Acade
mic
Achievement in
a
Standards-Based
Approach
Quality,Safe Learning
and WorkingEnvironm
ents
Effective and Efficien
t
Systems
Strategic
Direction:
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Illustrated SamplesAccepted formats
all school letterhead one colorpms 072 blue or black on white fox river rag text-this paper will feed through laser and inkjet printers.exception:high schools can choose one school color and theschool mascot will be screened in the middle of theletterhead.middle schools can choose 072 blue instead of black ink.elementary schools can choose 072 blue instead ofblack ink.all letterhead will be in the format shown here, withstrategic directions at bottom of page under address.hierarchy is the superintendent and the “owner” ofthe letterhead. No other hierarchy required.headers and footers of format will be provided for eachfor each school and site, as workload allows. These willbe in black only for internet/local printing use.
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12555 North Hwy. 14Sandia Park, NM 87047-9308
505.281.3931505.281.5864 fax
Excellence in AcademicAchievement in aStandards-Based Approach Quality, Safe Learning
and Working Environments Effective and EfficientSystems
Elizabeth Everitt, Ph.D.SUPERINTENDENT
ALBUQUERQUE PUBLIC SCHOOLS
San Antonito Elementary School
Expect Great Things!Jane LujanPRINCIPAL
StrategicDirection:
Illustrated Samples
Identity Standards Guide rev#16:Layout 1 7/14/07 8:31 AM Page 18
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Illustrated SamplesAccepted formats
memo pads will be 5.5” X 8.5”in the format as seen here.
printed in 072 blue or black
50 sheets to each pad
minimum of 10 pads per name
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ALBUQUERQUE PUBLIC SCHOOLS
Human Res
ources
Expect Great Th
ings!
Nancy J. D
uran
889.4826
Printed by
ALBUQUERQUE PUBLIC SCHOOLS
Human Res
ources
Expect Great Th
ings!
Nancy J. D
uran
889.4826
Printed by
Illustrated Samples
Identity Standards Guide rev#16:Layout 1 7/14/07 8:31 AM Page 19
Who Are We?What Do We Do?
Who Are We & What Do We Do?We are the Albuquerque Public School District’sGraphics Production & District Services (GP&DS)Our services include:Mail Center - daily mail sort and delivery to all sites• processing all district mailings • delivery of payrolllocated in the main facility at 912A Oak SE 842-3660
Print Center - graphic design • production • printingand bindery of all forms, stationery, agendas, brochures,posters, etc. for the districtat the main print facility 912A Oak SE 842-3696/3697
Graphic Design Center - graphic design • art produc-tion of all forms, brochures, booklets, agendas, posters, &special graphic projects for the district at three locations:at the main facility912A Oak SE 842-3696/842-3679/ 842-3594
Copy Centers - graphic design • production • copy andbindery of all forms, brochures, booklets, agendas,posters, including laminating and coil/book binding forthe district at three locations:930B Oak SE 848-8765 912A Oak SE 842-3722
6400 Uptown NE Ste 110E 830-0110
The Classroom Store (formerly Graphics/DLITS) - fullystocked store for teachers, providing thousands ofincentives, teaching materials, and other products for theclassroom, at very low cost.located in the Copy Center at 930B Oak SE 848-8765
District Image & Archive Center - archival of districtrecords • filming and imaging of all transcripts • back upfor school registrars, providing certified copies oftranscripts to students, institutions, and the military.located at 1200 Hazeldine SE (Milne Stadium) 848-8836
For questions regarding the standardization of AlbuquerquePublic Schools’ identity, please call Karin Tarter, Manager,APS GP&DS at 842-3594 tarter@aps.edu, or Jamey Rickman,Communications Specialist, APS Communications Dept,881-8421 rickman@aps.edu 20
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Graphics Production& District Services
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