Identity Standards Guide 07-07 - apscmp.org · CopyCenters-graphicdesign•production•copyand ......

Table of Contents

2 Who Are We?

4 The APS Logo &Standardization of District Publications

7 Publication Guidelines

10 Copyright Law

12 E-Mail Etiquette

14 Illustrated Samples

20 Who Are We? (GP&DS)

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Identity Standards Guide rev#16:Layout 1 7/14/07 8:30 AM

Who Are We?

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Who Are We?

Who Are We?We are the Albuquerque Public School Districtor the Albuquerque Public Schools.When using: the Albuquerque Public School District:Drop the s off Schools.When Albuquerque Public Schools is used as anadjective: Retain the s on Schools, i.e. AlbuquerquePublic Schools students.For second reference, use District or APS.In referring in general to public schools, useAlbuquerque public schools.Always capitalize the D in District when referring to APS.The initials APS are singular, as one entity—APS is striv-ing for excellence.Always use Albuquerque Public Schools ManzanoHigh School for first reference. Second reference isAPS Manzano High School. After the second reference,Manzano High School is acceptable.

Who governs this District?The elected Albuquerque Public Schools Board of Education.

What is the name of your school?Schools must use their Board-approved name on documents.Refer to the current APS website School List for the correctnames of the District schools.

Descriptors may appear under the official name, e.g.John Adams Middle SchoolA Magnet School

Eubank Academyof Literacy & Fine Arts

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The APS Logo &Standardization of

District Publications4




ALBUQUERQUEPUBLIC SCHOOLS

The APS Logo &Standardization of District PublicationsDistrict brochures, booklets, newsletters, and any othertypes of long documents that have covers have certainidentical features to ensure District recognition.

Use of the District LogoThe first part of this standardization process involves limitingthe colors of the District logo. The District logo may onlyappear in the following colors:

BlackPantone 072 BlueTwo Pantone colors:072 Blue (Albuquerque Public Schools text)193 Red (APS apple icon)Process color to match the above Pantone inksWhite

These color guidelines will be adhered to for all uses of thelogo—including signage, electronic materials, printing ontote bags, T-shirts, vehicle identification, PowerPoint presen-tation, and all printed documents. All department logos willbe approved and used as secondary to the APS logo.

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ALBUQUERQUEPUBLIC SCHOOLS

The APS Logo &Standardization of District PublicationsDistrict brochures, booklets, newsletters, and any othertypes of long documents that have covers have certainidentical features to ensure District recognition.

Use of the District LogotypeAnother part of this standardization process involves use ofthe logotype. The name “Albuquerque Public Schools” mayonly appear in the following typeface in all caps:

Semibold Italic Stone SansALBUQUERQUE PUBLIC SCHOOLS

The logotype will appear only in the following colors:

BlackPantone 072 BlueWhiteMarydale Marydale Marydale

These type guidelines will be adhered to for all uses of thelogo—and all printed documents. Support type for APS doc-uments will be in the Stone family of fonts, i.e. StoneInformal, Stone Serif. Support type “Marydale” will be usedfor taglines, subheads, etc. in approved colors and formats.Fonts will be supplied to all departments and schools.

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Publication Guidelines7


Excellence in AcademicAchievement in aStandards-Based Approach

Quality, Safe Learningand Working Environments

Effective and EfficientSystems

Publication Guidelines8







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Publication Guidelines:District Publications are defined as follows:

Forms, newsletters, flyers, brochures, stationery,and any other form of printed material whichcontains, refers, or represents the District.

Newsletters

All APS newsletters must display the APS logoin APS colors/black and white in the upper left hand cor-ner of the front page

All APS newsletters must display the “StrategicDirection” at the bottom center of the front page.

Full color newsletters will display the Strategic Direction asshown below. CMYK colors will match PMS 123 yellow, 193red, and 364 green. Type will be in PMS 072 blue.

Two color newsletters will display the Strategic Direction asshown below. CMYK colors will match PMS 072 blue, orblack.

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Publication Guidelines

Publication Guidelines:Letterhead

All letterhead will conform to the District Standard andwill display the Strategic Direction at the bottom of thepage. Department logos are limited to the space at theleft of the Strategic Direction.

Letterhead will be printed one color PMS 072 blue.

EnvelopeAll envelopes will contain the APS logo, AlbuquerquePublic Schools, school/department name and address.In either PMS 072 blue or black.

Memo PadsMemo pads will be in standard format with APS logo,Albuquerque Public Schools, school/department name,employee’s name and title. In either PMS 072 blue, black, orone school color.

Business CardsBusiness will be in standard format with APS logo,Albuquerque Public Schools, school name, employee’s nameand title, address, phone, fax, and e-mail address.In either PMS 072 blue, black, on a choice of six coverpaper stocks.

OtherNewsletters, brochures, and other collateral will be devel-oped by GP&DS’ graphic design department to conformwith the standard format for the District. Copy and ideasmay be submitted to the Graphic Design Center, who willwork with each department/school to achieve a qualityproduct within the APS guidelines.

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Copyright Law10


Copyright Law

Copyright LawWhen copyright law comes into play

Copyright law governs the following:

• artwork • internet materials • programs• brochures • music • slide presentations• guides • photographs • software• illustrations

Questions?

You must have written permission from the copyrightholder to reproduce copyrighted materials. A copyright“Request for Permission to Use” form can be obtainedfrom GP&DS and will be made available online at theGP&DS website fall, 2007.

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E-mail Etiquette12


E-mail Etiquette

E-mail EtiquetteSuggestions on use

Check e-mail regularly. Delete all unnecessary e-mail as soon aspossible, to avoid going over your limit.

Do not participate in e-mail strings. They are hard to follow andinformation generally becomes disjointed. Once an e-mail stringstarts, convene a face-to-face meeting, determine the issue and thetake the appropriate next step. Reply to all sparingly. When yourespond to a mass e-mail (a message sent to multiple recipients),determine whether everyone listed needs to receive your reply. Ifa reply to the sender only is sufficient and appropriate, hit the“reply” vs. the “reply to all” button to cut down on multiple andunnecessary mail.

Do not use a person’s name in the subject line of an e-mail. Itis inappropriate.

Be concise. Follow the KISS rule (keep it short and sweet). Get tothe point in a clear manner. Keep paragraphs short - three or foursentences at most. If you find you need to send an e-mail that islonger than a few short paragraphs, revise the message or considerpicking up the phone or paying a personal visit instead.

Watch your words. Before sending any e-mail, check your message.Ask yourself, “What is my purpose for sending this e-mail?” Alwaysconsciously choose your words and be sure every communique accu-rately and clearly conveys your message. Be careful about what yousay and how you say it.

Office e-mail is never personal. Unless you own the company, anye-mail sent via your office computer is the property of the employerand is subject to their purview. There is no such thing as personale-mail at work. Be aware and watch what you say because everymessage represents you and the organization.

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Illustrated Samples14


Illustrated SamplesAccepted formats

all business cards

choice of 6 differentpaper colors

all 80# cover stock

choice of APS 072 blueor black

exception:superintendent, assoc.superintendents, executivedirectors:choice of pms 193 redlogo, 072 blue type

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ALBUQUERQUE

PUBLIC SCHOOLS

I am APS.

6400Uptow

n NE

Suite600E

P. O.Box 2

5704

Albuquerqu

e, NM87125

-0704

Elizabeth Everitt, Ph.D.

Superintendent

505.880.37

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FAX 505.872

.8855

[email protected]

ALBUQUERQUE

PUBLIC SCHOOLS

I am APS.

ADOBE ACR

ES ELEMENTAR

Y

1724Cami

no del Valle

, SW

Albuquerqu

e, NM87105

Sam Candelaria

Principal

505.877.47

99

CELL505.3

62.6710

FAX 505.873

.8533

[email protected]

ALBUQUERQUE

PUBLIC SCHOOLS

I am APS.

INTERNAL A

UDITDEPAR

TMENT

6400Uptow

n Blvd. NE, S

uite 630-E

Albuquerqu

e, NM87110

P.O. Box 257

04

Albuquerqu

e, NM87125

-0704

Mark Messina

Staff Auditor

505.880.37

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FAX 505.872

.8863

[email protected]

Illustrated Samples


Illustrated Samples


all #10 business envelopes

for all schools

& sites

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ALBUQUERQUE PUBLIC SCHOOLS

K-8 Dual La

nguage Fine

Arts Academ

y

Washingto

n MiddleSchoo

l

1101Park S

W • Albuquerqu

e, NM87102

-2967


17

6400Uptow

n Blvd. NE S

uite 600E

PO Box 25704

Albuquerqu

e, NM87125

-0704505.8

80.3744

505.872.88

55 fax

Excellence in Acade

mic

Achievement in

a

Standards-Based

Approach

Quality,Safe Learning

and WorkingEnvironm

ents

Effective and Efficien

t

Systems

Elizabeth Ev

eritt,Ph.D.

SUPERINTEN

DENT


Officeof the

Superintend

ent

Expect Great Th

ings!

Strategic

Direction:


all department letterhead one colorpms 072 blue on white fox river rag text-this paper will feed through laser and inkjet printers.exception:superintendent, assoc. superintendents,executive directors:

choice of pms 193 red logo, 072 blue typeall letterhead will be in the format shown here, withstrategic directions at bottom of page under address.hierarchy is the superintendent and the “owner” ofthe letterhead. No other hierarchy required.headers and footers of format will be providedfor each school and site, as workload allows.These will be in black onlyfor internet/local printing use.see next pages for schools...

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•6400 Uptown Blvd. NE Suite 615E P.O.Box 25704 Albuquerque, NM 87125-0704 505.880.3709 505.872.8865 fax




regionalq u a l i t yc e n t e r

Elizabeth Everitt, Ph.D.SUPERINTENDENT

ALBUQUERQUE PUBLIC SCHOOLSRegional Quality Center

Expect Great Things!

Diego D. Gallegos, Ed.D.ASSISTANT SUPERINTENDENT

StrategicDirection:

Illustrated Samples


Elizabeth Ev

eritt,Ph.D.

SUPERINTEN

DENT


Manzano Hig

h School

Expect Great Th

ings!

Timothy H.

Whalen

PRINCIPAL

12200Loma

s Blvd. NE

Albuquerqu

e, NM87112

-5897505.5

59.2200

505.291.68

54 fax

Excellence in Acade

mic

Achievement in

a

Standards-Based

Approach

Quality,Safe Learning

and WorkingEnvironm

ents

Effective and Efficien

t

Systems

Strategic

Direction:

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all school letterhead one colorpms 072 blue or black on white fox river rag text-this paper will feed through laser and inkjet printers.exception:high schools can choose one school color and theschool mascot will be screened in the middle of theletterhead.middle schools can choose 072 blue instead of black ink.elementary schools can choose 072 blue instead ofblack ink.all letterhead will be in the format shown here, withstrategic directions at bottom of page under address.hierarchy is the superintendent and the “owner” ofthe letterhead. No other hierarchy required.headers and footers of format will be provided for eachfor each school and site, as workload allows. These willbe in black only for internet/local printing use.

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12555 North Hwy. 14Sandia Park, NM 87047-9308

505.281.3931505.281.5864 fax

Excellence in AcademicAchievement in aStandards-Based Approach Quality, Safe Learning

and Working Environments Effective and EfficientSystems

Elizabeth Everitt, Ph.D.SUPERINTENDENT


San Antonito Elementary School

Expect Great Things!Jane LujanPRINCIPAL

StrategicDirection:

Illustrated Samples


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memo pads will be 5.5” X 8.5”in the format as seen here.

printed in 072 blue or black

50 sheets to each pad

minimum of 10 pads per name

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Human Res

ources

Expect Great Th

ings!

Nancy J. D

uran

889.4826

Printed by


Human Res

ources

Expect Great Th

ings!

Nancy J. D

uran

889.4826

Printed by

Illustrated Samples


Who Are We?What Do We Do?

Who Are We & What Do We Do?We are the Albuquerque Public School District’sGraphics Production & District Services (GP&DS)Our services include:Mail Center - daily mail sort and delivery to all sites• processing all district mailings • delivery of payrolllocated in the main facility at 912A Oak SE 842-3660

Print Center - graphic design • production • printingand bindery of all forms, stationery, agendas, brochures,posters, etc. for the districtat the main print facility 912A Oak SE 842-3696/3697

Graphic Design Center - graphic design • art produc-tion of all forms, brochures, booklets, agendas, posters, &special graphic projects for the district at three locations:at the main facility912A Oak SE 842-3696/842-3679/ 842-3594

Copy Centers - graphic design • production • copy andbindery of all forms, brochures, booklets, agendas,posters, including laminating and coil/book binding forthe district at three locations:930B Oak SE 848-8765 912A Oak SE 842-3722

6400 Uptown NE Ste 110E 830-0110

The Classroom Store (formerly Graphics/DLITS) - fullystocked store for teachers, providing thousands ofincentives, teaching materials, and other products for theclassroom, at very low cost.located in the Copy Center at 930B Oak SE 848-8765

District Image & Archive Center - archival of districtrecords • filming and imaging of all transcripts • back upfor school registrars, providing certified copies oftranscripts to students, institutions, and the military.located at 1200 Hazeldine SE (Milne Stadium) 848-8836

For questions regarding the standardization of AlbuquerquePublic Schools’ identity, please call Karin Tarter, Manager,APS GP&DS at 842-3594 [email protected], or Jamey Rickman,Communications Specialist, APS Communications Dept,881-8421 [email protected] 20

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Graphics Production& District Services


Identity Standards Guide 07-07 - apscmp.org · CopyCenters-graphicdesign•production•copyand ......

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