Post on 12-Jun-2015
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IDENTITY IS THE PLATFORM
Chris Messina • MindTrek • October 1, 2009 • Tampere, Finland
@chrismessina#mindtrek
DEATH OF A WEB APP
Photo by Mathieu Thouvenin
Photo by Mathieu Thouvenin
Kevin Rose
Leah Culver
Daniel Burka
We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.
1. No export of relationships
2. No way to tell my friends where to find me
Logo collage by Stabilo Boss
Logo collage by Meg Pickard
WHO DO YOU THINK YOU ARE?
“DATA CAPITAL” & SOCIAL OBJECTS
All this data that we’re creating has value!
ACTIVITY STREAMS
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Dave RecordonWorst username evar.San Francisco, CAdavidrecordon.com
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Inspired by Jyri Engeström
It’s identity and data capital that matter
icon by Seedling Design
A NEW PLATFORM WAR
Facebook Connect
VS
OpenID
“The Internet was built without a way to know who and what you are connecting to.”
—Kim Cameron, Problem Statement, The Laws of Identity
The Power of Facebook ConnectEstablishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.
Photo by Mike Wooldridge
The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom
OPENID
Photo by Teresa Stanton
Who thinks they have an OpenID?
Usual suspects
• Yahoo!
• AOL
• MySpace
• WordPress
• etc
Where can you use your OpenID?
OpenID adoption across the web continues to grow
*Source: Janrain
UserVoice Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
Interscope Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
sulit.com.ph Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins
“We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.”
— David Heinemeier Hansson, 37Signals
“Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.”
— Eric Eldon, VentureBeat
YOU ARE THE PLATFORM
These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.
IDENTITY IS THE PLATFORM
I.Me at the center
Photo by miss:anthrope
Photo by amanda kelso
Mazlow’s Hierarchy of Needs
Esteem
Safety
Self-actualization
Love/belonging
Physiological
self-esteem, confidence, achievement, respect of others,
respect by others
friendship, family, sexual intimacy
security of: body, employment, resources, morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
morality, creativity,
spontaneity, problem solving, lack of prejudice,
acceptance of facts
Growing comfort with real identity
Growing comfort with real identity
Identity
Mazlow’s Hierarchy of Needs
Esteem
Safety
Self-actualization
Love/belonging
Physiological
self-esteem, confidence, achievement, respect of others,
respect by others
friendship, family, sexual intimacy
security of: body, employment, resources, morality, the family, health, property
breathing, food, water, sex, sleep, homeostasis, excretion
morality, creativity,
spontaneity, problem solving, lack of prejudice,
acceptance of facts
II.Smarter user agents
Image credit: Mashable
III.Dynamic personal expression
Facets, activities, and connections
Photo by Johanna MacDonald
High school
High school
After high school
Photo by Brian Herzog
IV.Universal user experience
Facebook & Twitter Connect
Bottom line: we’re not there yet
V.Data is money
Photo by Ben Ward
I. Me at the center
II. Smarter user agents
III. Dynamic personal expression
IV. Universal user experience
V. Data is money
Identity is the platform
SELF-RELIANCE
Print from the Library of Congress
Print from the Library of Congress
Henry David Thoreau
Photo by Herbert W. Gleason
IDENTITY WAS THEIR PLATFORM
IDENTITY IS OUR PLATFORM
end.
chris@citizenagency.com • @chrismessina • factoryjoe.com
Typeface: FTF Flama™ by Mario Feliciano