IDENTITY IS THE PLATFORM

Chris Messina • MindTrek • October 1, 2009 • Tampere, Finland

@chrismessina#mindtrek

DEATH OF A WEB APP

Photo by Mathieu Thouvenin

Photo by Mathieu Thouvenin

Kevin Rose

Leah Culver

Daniel Burka

We’ll be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.

1. No export of relationships

2. No way to tell my friends where to find me

Logo collage by Stabilo Boss

Logo collage by Meg Pickard

WHO DO YOU THINK YOU ARE?

“DATA CAPITAL” & SOCIAL OBJECTS

All this data that we’re creating has value!

ACTIVITY STREAMS

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Dave RecordonWorst username evar.San Francisco, CAdavidrecordon.com

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Inspired by Jyri Engeström

It’s identity and data capital that matter

icon by Seedling Design

A NEW PLATFORM WAR

Facebook Connect

VS

OpenID

“The Internet was built without a way to know who and what you are connecting to.”

—Kim Cameron, Problem Statement, The Laws of Identity

The Power of Facebook ConnectEstablishing a presence on the social Web requires fundamental building blocks. Facebook provides these essential tools, including identity for a great registration system, and immediate access to 300 million active global users.

Photo by Mike Wooldridge

The problem with Facebook Connect is that it eliminates choice and restricts your digital freedom

OPENID

Photo by Teresa Stanton

Who thinks they have an OpenID?

Usual suspects

• Google

• Yahoo!

• AOL

• MySpace

• WordPress

• etc

Where can you use your OpenID?

OpenID adoption across the web continues to grow

*Source: Janrain

UserVoice Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

Interscope Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

sulit.com.ph Identity ProvidersSource: Janrain - Why Websites Should Accept Multiple Third Party Identity Account Logins

“We launched OpenID in March 2008 with Highrise. About 15% of the logins are now using OpenID.”

— David Heinemeier Hansson, 37Signals

“Deployments for their customers – Twitter and Songbird – are seeing OpenID utilization of 20% or more.”

— Eric Eldon, VentureBeat

YOU ARE THE PLATFORM

These traits make the browser the logical tool for a user -centric (“you-centric” ??) world.

IDENTITY IS THE PLATFORM

I.Me at the center

Photo by miss:anthrope

Photo by amanda kelso

Mazlow’s Hierarchy of Needs

Esteem

Safety

Self-actualization

Love/belonging

Physiological

self-esteem, confidence, achievement, respect of others,

respect by others

friendship, family, sexual intimacy

security of: body, employment, resources, morality, the family, health, property

breathing, food, water, sex, sleep, homeostasis, excretion

morality, creativity,

spontaneity, problem solving, lack of prejudice,

acceptance of facts

Growing comfort with real identity

Growing comfort with real identity

Identity

Mazlow’s Hierarchy of Needs

Esteem

Safety

Self-actualization

Love/belonging

Physiological

self-esteem, confidence, achievement, respect of others,

respect by others

friendship, family, sexual intimacy

security of: body, employment, resources, morality, the family, health, property

breathing, food, water, sex, sleep, homeostasis, excretion

morality, creativity,

spontaneity, problem solving, lack of prejudice,

acceptance of facts

II.Smarter user agents

Image credit: Mashable

III.Dynamic personal expression

Facets, activities, and connections

Photo by Johanna MacDonald

High school

High school

After high school

Photo by Brian Herzog

IV.Universal user experience

Facebook & Twitter Connect

Bottom line: we’re not there yet

V.Data is money

Photo by Ben Ward

I. Me at the center

II. Smarter user agents

III. Dynamic personal expression

IV. Universal user experience

V. Data is money

Identity is the platform

SELF-RELIANCE

Print from the Library of Congress

Print from the Library of Congress

Henry David Thoreau

Photo by Herbert W. Gleason

IDENTITY WAS THEIR PLATFORM

IDENTITY IS OUR PLATFORM

end.

chris@citizenagency.com • @chrismessina • factoryjoe.com

Typeface: FTF Flama™ by Mario Feliciano