Identifying & EngagingWith Social Influencers

BLUEGLASS.COM

@ChelseaBlackercblacker@blueglass.com

Chelsea Blackercblacker@blueglass.com@chelseablacker

BLUEGLASS.COMCHELSEABLACKER.COM

Identify Influencers

FollowerWonk

FindPeopleOnPlus

YouTube Search

Twazzup

Google Search Operator Queries

What do Influencers Like?

MentionMap

PinAlytics

PinAlytics

Search A Site

Content Development

HistoryCase StudiesCalendar

Exclusive Interviews

Events

Company History

Copy Writers?

Employees

Engagement

Comment on Posts

Get Familiar on Twitter

Hello Sarah, Thanks for the RT of Angela’s last blog post on XXX,

glad you too see the funnier side in cooking disasters! Must confess, she just threw away the pan instead of trying to clean up the mess.

Angela and I are currently developing a Facebook app about baking bread. Is there any chance you’d have a moment to chat through it on Skype/gChat with me? I’d appreciate any feedback you could offer from your bread baking experiences.

My Skype username is: XXXX, don’t hesitate to email, tweet, skype message or gChat me when you have a moment!

KR, Chelsea

Outreach Stories

Key Takeaways1. Be honest about who you are.2. Collaboration is most powerful with

both internal staff support and external influencers .

3. Ensure what you have to offer is 100% relevant to your target influencer.

4. Have fun meeting new people.

Chelsea Blackercblacker@blueglass.com@chelseablacker

BLUEGLASS.COMCHELSEABLACKER.COM