Identifying and Engaging with Influencers workshop at #HITMC By Shahid N. Shah.
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Transcript of Identifying and Engaging with Influencers workshop at #HITMC By Shahid N. Shah.
Identifying and Engaging with Influencers workshop at #HITMC
By Shahid N. Shah
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Influential Networks
www.influentialnetworks.com
Influence what?• Promotion• Sharing• Buying• Affiliating• Selling
• Mindshare• Thought leadership• Amplify message• Bring people up to
speed, education, sharing,
• Ideas• News
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Influential Networks
www.influentialnetworks.com
Why do you need influencers?• Ideate content• Qualify content• Contextualize content• Create content• Find distribution venues• Distribute content• Amplify distribution
– Reach– Engage– Amplify
• Letting influencers do what they’re good at
• Enroll others into promoting or messaging ideas
• Vetting “big ideas”• Vetting a new segment (is it
a real pain point, new industry subject area, etc.)
• Adding a more human touch to materials
www.influentialnetworks.com 4
Influential Networks
What is an influencer?
www.influentialnetworks.com 5
Influential Networks#HealthIT Influencers are Niche
www.influentialnetworks.com 6
Influential NetworksWhy would they care about you?
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Influential Networks
www.influentialnetworks.com
Why would they share?• Integrity• Credibility• Relevance• Novelty• Quality• Trust• Referral (who’s passing it
along)• Availability (don’t ask to share
a link behind a paywall)• Save time
• What else?
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Influential Networks
www.influentialnetworks.com
Don’t ask for a favor, give first• Share their content• Tweet / post their links• Leave comments on their blog• Leave messages on FB/G+
pages and LinkedIn• Research whether they allow
guest posts and submit something
• Start social media conversations so that they start to wonder who you are
• Excerpting their content on your blog– Pointing out explicity to the
influencer about doing it• Ask their permission to use
their content– Remind that you will link back
(adds support / respect)– Remind them that comments
on your site end up outside their blog (but when a new comment arrives, let them know)
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Influential Networks
www.influentialnetworks.com
Influence how?• Talk about you at a
conference• Write a blog post about you• Tweet or share LinkedIn/other
links about you• Show up in a video• Allow you to guest post on
their site• Write white papers under
their brand for you• Extend authority through…
• What else?
www.influentialnetworks.com 10
Influential Networks
Don’t stalk, talk instead
www.influentialnetworks.com 11
Influential NetworksDon’t pretend, relate instead
www.influentialnetworks.com 12
Influential Networks
Don’t assume influence
Thank You