Identifying and Engaging Awesome Advocates

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Presentation notes from Influitive's virtual group webinar meeting. Jeff LInton from Act-On presented some of the highlight of their advocacy marketing program and how the AdvocateHub helped. New upcoming product features from Influitive were mentioned as well as their sprint for advocacy program.

Transcript of Identifying and Engaging Awesome Advocates

Influitive Virtual User Group: Identifying and Engaging Awesome Advocates

WEDNESDAY FEBRUARY 27, 2013

#advocatemktg

@influitive

WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss

this!)

#advocatemktg

Welcome to our first Virtual User Group!Influitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss

this!)

#advocatemktg

Type questions into the question pod If you have something to share raise

your hand Be prepared to be called on Keep the discussion going afterwards

in LinkedIn

How to be a kick-ass Virtual User Group attendee

#advocatemktg

Welcome Update on InfluitiveCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss

this!)

#advocatemktg

influitive1. A fantastic group of individuals that work

together to help B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps.

2. Advocacy marketing experts.

Highlights:• We have money• We’re In the press• We’ve got new offices• And…

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Ridiculously awesome case studies!

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Our network of customers are growing…

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March 1, 2012

200

Advocacy is on the rise

Jan. 1, 2013

1000

#advocatemktg

Thank You!

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Julie Persofsky, Director,

Customer Success Toronto

Nadia Hogg, Advocacy Coach

Toronto

Ruann Tiller, Advocacy Coach

San Francisco

Shannon Junkin,Support MagicianToronto

Nick Coutu, Support MagicianToronto

Expanding our team to best support you

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What’s New?!

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In-app messaging: Admins to Advocate

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Welcome Message to new Advocates

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Keep on the lookout for…

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Up Soon: Advocate Channel

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Welcome Influitive UpdateAccelerating Advocacy @ Act-On ft. Jeff LintonDiscussion/Q&ASpecial Announcement (you don’t want to miss

this!)

#advocatemktg

www.act-on.com | @ActOnSoftware | #ActOnSW

Virtual User Group MeetingFebruary 27, 2013

Hosted by: InfluitivePresented by: Jeff Linton

Act|On’s Marketing Manager AdvocateHub Guru Extraordinaire

www.act-on.com | @ActOnSoftware | #ActOnSW

About Me…

t: @jeffreylintone: jeff.linton@act-on.comP: 916.757.6869

www.act-on.com | @ActOnSoftware | #ActOnSW

Act|On Who?

Practical Marketing Automation Non Complicated Huge Time Saver Cost Effective

“Simply, Making Better Marketers”

Influitive Partner Since March 2012

www.act-on.com | @ActOnSoftware | #ActOnSW

ALUV - Today Act|On Customers

Surveys: ForresterProduct Feedback: VotingSocial Publish:

Blog | twitter | FB | Linkedin

Reviews:AppExchange | Ombud | G2

Crowd Advocate & Share Referrals & References

www.act-on.com | @ActOnSoftware | #ActOnSW

100X Growth Response

AdvocacySurveys: Forrester & D.R.I.V.E.

a.

b.

2 - Newsletter

103 - ALUV | 48 Hrs.

Speed | Real Time | Engagement | Empowerment

www.act-on.com | @ActOnSoftware | #ActOnSW

Referral Program

Customer New Prospect

Act|On- 36 New Opportunities - 30 K closed in Q4- 70 K in open opps Q1- Happy Sales Team

Advocates- 5 Mac Book Airs Awarded- 6 iPads (Ready to Go)- Great Engagement- Contributing / Sharing

www.act-on.com | @ActOnSoftware | #ActOnSW

Reviews & Advocacy & Social

AppExchange | Ombud | G2 Crowd Linkedin | Twitter | Facebook | Blog

Salesforce | Sugar | MS Linkedin Act|On Masters GroupGroups Questions Reviews

Guest Blogging

Likes Followers

Comments Social SharingBuild Brand in Marketing Community

Build Social Brand | Become a Thought LeaderBecome a “Better Marketer”…and have fun!

www.act-on.com | @ActOnSoftware | #ActOnSW

Idea Exchange

: Shift : : Grow :

: Add Value :: Manage :

@jeffreylinton | jeff.linton@act-on.com | 916.757.6869

WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss

this!)

#advocatemktg

#advocatemktg

WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASprint for Advocacy Program

#advocatemktg

Get everyone at your company excited about advocacy!

#advocatemktg

Why are you active in VIP?

#advocatemktg

Not a Member? Join now.http://awesomeness.influitivevip.com/join/prospect

"I like to learn from the challenge examples in VIP."

"I love it because it's fun."

"I just can't stop advocating for Influitive!"

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Series 1

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The survey says…

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Join the conversation.

Influitive's Community is on

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