Identifying and Engaging Awesome Advocates
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Influitive Virtual User Group: Identifying and Engaging Awesome Advocates WEDNESDAY FEBRUARY 27, 2013
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Presentation notes from Influitive's virtual group webinar meeting. Jeff LInton from Act-On presented some of the highlight of their advocacy marketing program and how the AdvocateHub helped. New upcoming product features from Influitive were mentioned as well as their sprint for advocacy program.
Transcript of Identifying and Engaging Awesome Advocates
Influitive Virtual User Group: Identifying and Engaging Awesome Advocates
WEDNESDAY FEBRUARY 27, 2013
#advocatemktg
@influitive
WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss
this!)
#advocatemktg
Welcome to our first Virtual User Group!Influitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss
this!)
#advocatemktg
Type questions into the question pod If you have something to share raise
your hand Be prepared to be called on Keep the discussion going afterwards
in LinkedIn
How to be a kick-ass Virtual User Group attendee
#advocatemktg
Welcome Update on InfluitiveCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss
this!)
#advocatemktg
influitive1. A fantastic group of individuals that work
together to help B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps.
2. Advocacy marketing experts.
Highlights:• We have money• We’re In the press• We’ve got new offices• And…
#advocatemktg
Ridiculously awesome case studies!
#advocatemktg
Our network of customers are growing…
#advocatemktg
#advocatemktg
March 1, 2012
200
Advocacy is on the rise
Jan. 1, 2013
1000
#advocatemktg
Thank You!
#advocatemktg
Julie Persofsky, Director,
Customer Success Toronto
Nadia Hogg, Advocacy Coach
Toronto
Ruann Tiller, Advocacy Coach
San Francisco
Shannon Junkin,Support MagicianToronto
Nick Coutu, Support MagicianToronto
Expanding our team to best support you
#advocatemktg
What’s New?!
#advocatemktg
In-app messaging: Admins to Advocate
#advocatemktg
Welcome Message to new Advocates
#advocatemktg
Keep on the lookout for…
#advocatemktg
Up Soon: Advocate Channel
#advocatemktg
Welcome Influitive UpdateAccelerating Advocacy @ Act-On ft. Jeff LintonDiscussion/Q&ASpecial Announcement (you don’t want to miss
this!)
#advocatemktg
www.act-on.com | @ActOnSoftware | #ActOnSW
Virtual User Group MeetingFebruary 27, 2013
Hosted by: InfluitivePresented by: Jeff Linton
Act|On’s Marketing Manager AdvocateHub Guru Extraordinaire
www.act-on.com | @ActOnSoftware | #ActOnSW
About Me…
t: @jeffreylintone: [email protected]: 916.757.6869
www.act-on.com | @ActOnSoftware | #ActOnSW
Act|On Who?
Practical Marketing Automation Non Complicated Huge Time Saver Cost Effective
“Simply, Making Better Marketers”
Influitive Partner Since March 2012
www.act-on.com | @ActOnSoftware | #ActOnSW
ALUV - Today Act|On Customers
Surveys: ForresterProduct Feedback: VotingSocial Publish:
Blog | twitter | FB | Linkedin
Reviews:AppExchange | Ombud | G2
Crowd Advocate & Share Referrals & References
www.act-on.com | @ActOnSoftware | #ActOnSW
100X Growth Response
AdvocacySurveys: Forrester & D.R.I.V.E.
a.
b.
2 - Newsletter
103 - ALUV | 48 Hrs.
Speed | Real Time | Engagement | Empowerment
www.act-on.com | @ActOnSoftware | #ActOnSW
Referral Program
Customer New Prospect
Act|On- 36 New Opportunities - 30 K closed in Q4- 70 K in open opps Q1- Happy Sales Team
Advocates- 5 Mac Book Airs Awarded- 6 iPads (Ready to Go)- Great Engagement- Contributing / Sharing
www.act-on.com | @ActOnSoftware | #ActOnSW
Reviews & Advocacy & Social
AppExchange | Ombud | G2 Crowd Linkedin | Twitter | Facebook | Blog
Salesforce | Sugar | MS Linkedin Act|On Masters GroupGroups Questions Reviews
Guest Blogging
Likes Followers
Comments Social SharingBuild Brand in Marketing Community
Build Social Brand | Become a Thought LeaderBecome a “Better Marketer”…and have fun!
www.act-on.com | @ActOnSoftware | #ActOnSW
Idea Exchange
: Shift : : Grow :
: Add Value :: Manage :
@jeffreylinton | [email protected] | 916.757.6869
WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASpecial Announcement (you don’t want to miss
this!)
#advocatemktg
#advocatemktg
WelcomeInfluitive UpdateCustomer PresentationDiscussion/Q&ASprint for Advocacy Program
#advocatemktg
Get everyone at your company excited about advocacy!
#advocatemktg
Why are you active in VIP?
#advocatemktg
Not a Member? Join now.http://awesomeness.influitivevip.com/join/prospect
"I like to learn from the challenge examples in VIP."
"I love it because it's fun."
"I just can't stop advocating for Influitive!"
0 20 40 60 80 100
Series 1
#advocatemktg
The survey says…
@ahub_support#advocatemktg
Join the conversation.
Influitive's Community is on
#advocatemktg
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