Idea StreetGamification in Employee Engagement

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Idea Street

• The United Kingdom’s

Department of Work

and Pensions created

an application called

Idea Street.

Idea Street

• The purpose was to

increase employee

collaboration and

facilitate the sharing

of new project ideas.

Idea Street• The satisfaction of contributing

ideas, getting quick feedback,

receiving badges, and moving

up on the leaderboard has

motivated the department’s

employees to use the

application.

Idea Street• Within the first 18

months, about 4,000

employees generated

1,400 new candidate

projects on Idea Street.

Idea Street

• From this, 63

projects have been

implemented by the

Department.