Gamification in HR

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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“You have to learn the rules of the game. And

then you have to play better than anyone else.”

- Albert Einstein

Gamification in HR• Gamification can be defined as

the usage of game-thinking and game mechanics in non-game scenarios such as business environment and processes, specifically in recruitment, training and development, and motivation; in order to engage users and solve problems.

Gallup research released in April 2012

Gamification in HR• According to a Gallup

research released in April 2012, less than one in 10 employees are ‘engaged’ in their jobs. The remaining are ‘not engaged’ (60 %) or are ‘actively disengaged’ (32 %) - the most harmful form of disengagement.

Gamification in HR• The objective is to take

techniques from game design and implement them in non-game contexts, so that the overall experience for the employee or 'user' is more engaging.

Gamification in HR• The author of Gamification of

Learning & Instruction, Karl Kapp, says the key to gamification is how addictive it can become across all generations of people. Kapp believes the advantages that are part of gamification encourage users to stay engaged and interact with each other, building stronger relationships.

Gamification in HR• A number of organizations

like Marriott, Cognizant, Deloitte, Aetna, and a few others are using gaming to improve workforce alignment, enhance employee skills, solve complicated issues and tap into new talent pools.

Gamification in HR• Typical game design

techniques consist of goal setting, competition, real-time feedback and rewards. There are also platforms such as eMee and MindTickle that facilitate Gamification in organizations.

Gamification in HR• TCabs, a local radio cab

service provider from Pune, India, has transformed its ordinary Call a Cab business into a gamified customer-engaging offering, using the eMee gamification engine.

Gamification in HR• TCabs has introduced one of the

first customer loyalty program for cabs in India, called TMiles. They have also added game mechanics to encourage customer activities like providing feedback on the cab journey, encouraging users to actively participate in improving their service and sharing their TCabs experience with their friends.