Post on 12-Jul-2015
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How social networks develop in the age of mobile:
challenges and opportunities
Keith Teare
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Keith Teare
•Context and Products
•What matters today?
•Mobile Social is not Web Social
•Chat Center - An Example
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Context and Products
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•Context and Products
Men make their own history, but they do not make it as they please; they do not make it under self-selected circumstances, but under circumstances existing already, given and transmitted from the past.
The tradition of all dead generations weighs like a nightmare on the brains of the living.
The Eighteenth Brumaire of Louis Bonaparte. Karl Marx 1852
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•Historical Thinking
Past
Present
Future
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•So….What is Dying today?
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•And what is being born?
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•Context shapes Life Expectancy?
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•Self-assesment is Key. Is it time to Run?
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•Or Fight?
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•What Matters Today
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•What is in the process of death?
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•What is in the process of Birth?
•Decisions Decisions
If the past is
dying and
your plan is
no longer
relevant, what
do you do?
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•Mobile Social is not Web Social
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•Start with the Context
Consumer?
Enterprise?
Mobile
Venture Capital?
Bootstrapped?
Software
Hardware Service?
App?
Crowdsourced?
Curated?
•Decisions Matter
•Make a good Soup
Consumer?
Mobile
Software
Service?
•Not a bad Soup
•And Ship Products
•Example: Downtown App
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•Being Relevant, 1. Facebook Example
•Being Relevant, 2. Chat Center Example
Chat/Text
Voice
Web
App Silos
Smartphones
Free
SMS MMS
Web based
Social Networks
Mobile Cloud
APIs SDKs•Context - Chat Center
Paid Messaging
App Silos
•Context - Chat Center
What if Chat was
and FREE
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The universality of FREE like
+
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Mobile
+
Web
kale
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Mobile
+
Social Media
keith
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Mobile
+
Apps with No Chat
keith
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Mobile
+
keith
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Mobile
+
Mobile
Gené
•Revenue - Chat Center
No Advertising. Free Service. Sell Premium Names
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•And if you Succeed?
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Its Huge!
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•Context
•Product Choices
•Success or Failure
•Repeat
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