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How social networks develop in the age of mobile:

challenges and opportunities

Keith Teare

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Keith Teare

•Context and Products

•What matters today?

•Mobile Social is not Web Social

•Chat Center - An Example

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Context and Products

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•Context and Products

Men make their own history, but they do not make it as they please; they do not make it under self-selected circumstances, but under circumstances existing already, given and transmitted from the past.

The tradition of all dead generations weighs like a nightmare on the brains of the living.

The Eighteenth Brumaire of Louis Bonaparte. Karl Marx 1852

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•Historical Thinking

Past

Present

Future

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•So….What is Dying today?

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•And what is being born?

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•Context shapes Life Expectancy?

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•Self-assesment is Key. Is it time to Run?

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•Or Fight?

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•What Matters Today

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•What is in the process of death?

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•What is in the process of Birth?

•Decisions Decisions

If the past is

dying and

your plan is

no longer

relevant, what

do you do?

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•Mobile Social is not Web Social

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•Start with the Context

Consumer?

Enterprise?

Mobile

Venture Capital?

Bootstrapped?

Software

Hardware Service?

App?

Crowdsourced?

Curated?

•Decisions Matter

•Make a good Soup

Consumer?

Mobile

Software

Service?

•Not a bad Soup

•And Ship Products

•Example: Downtown App

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•Being Relevant, 1. Facebook Example

•Being Relevant, 2. Chat Center Example

Chat/Text

Voice

Web

App Silos

Smartphones

Free

SMS MMS

Web based

Social Networks

Mobile Cloud

APIs SDKs•Context - Chat Center

Paid Messaging

App Silos

•Context - Chat Center

What if Chat was

and FREE

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The universality of FREE like

+

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Mobile

+

Web

kale

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Mobile

+

Social Media

keith

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Mobile

+

Apps with No Chat

keith

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Mobile

+

Email

keith

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Mobile

+

Mobile

Gené

•Revenue - Chat Center

No Advertising. Free Service. Sell Premium Names

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•And if you Succeed?

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Its Huge!

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•Context

•Product Choices

•Success or Failure

•Repeat

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http://chatcenter.me/keith