iconnect360 a digital_marketing_SEO_case_study

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This presentation is an honest insight into how we do digital marketing at iconnect360 an IT software company based in Kuala Lumpur (KL) Malaysia. We share how we use search engine optimisaation (SEO) and search engine marketing (SEM) to drive traffic to our website to generate leads for our sales team. This was the first presentation of the Digital Marketing Meetup in KL held on 25th of June 2014. #DMM360

Transcript of iconnect360 a digital_marketing_SEO_case_study

iconnect360.com

Topic: Or sub heading here...

Presented by: Celeste Kirby-Brown

Date: 15th February 2012

iconnect360

a digital

case study

iconnect360.com

Overview | #DDM360

Overview

About Generate leadsTechnologyToolsFuture

iconnect360.com

About | iconnect360

iconnect360.com

About | Web presence

Key Elements Responsive Clean designSEOSEMSocial media linksTestimonialsCall to action formsCall to action buttonsAutomation

iconnect360.com

Now | Generate leads

• PPC

• Google Remarketing Banners

• Organic Search

iconnect360.com

Now | Generate leads

• Call to action buttons

• Call to action forms

• Capture data in salesforce

iconnect360.com

Now | Generate leads

• Blogs

• Media releases

• Product information

• Emails

iconnect360.com

Now | Generate leads

iconnect360.com

Social Media

Now | Technology

Web Development

Web Design

Social and ContentLinkedInFacebookYouTubeTwitterEmailBlog

SEO

Web DevelopmentWord PressGoogle AnalyticsGoogle WebmasterGoogle FeedburnerForm AssemblySalesforce

Web DesignIllustratorPhotoshopInDesign

SEOPPCGoogle Remarketing BannersPartner WebsitesOnline Media ReleasesKeyword-rich Content

iconnect360.com

Very Cool (and FREE!) Marketing Tools

Now | Tools

Your colleagues Your friends Your family

iconnect360.com

Future | Tweaks

Become scientistsEmbed in iconnect360Analysis of keywords and traffic

Increase daily leads from 7 to 20 Increase the quality of leads

iconnect360.com

Future | Digital channels

Get better at using Twitter

iconnect360.com

Future | Communication

Improve Communications

Get better at planning comms.

Focus on internal comms.

iconnect360.com

Future | Testing

More A/B testing

iconnect360.com

Future | Bigger audience

Syndicate content

iconnect360.com

Future | More content

Write more content

iconnect360.com

Future | Fun

Have fun along the way

iconnect360.com

Future | More of this