Post on 22-Jan-2018
April 23-28, 2017© 2016 IBM Corporation | IBM Confidential
IBM Design ThinkingHuman-centered outcomes at speed and scale
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IBM Design Thinking in practice
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Design apps and websites Design new business models
Design and improve processes Implement your Design Thinking
People, Practices and Places
Design is the intent behind an outcome.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Human-centered outcomes require empathy for the people you serve.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
Delivering outcomes at speed and scale requires us to work together.
IBM Design Thinking© 2016 IBM Corporation | IBM Confidential
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IBM Digital Reinvention
VisioningandStrategy
DesignThinking
BusinessModel Operating
Model
AgileandIterative
ImplementationTechnologySolution
AgileandIterative
ImplementationAgileandIterative
Implementation
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IBM Design Thinking
VisioningandStrategy
DesignThinking
BusinessModel Operating
Model
AgileandIterative
ImplementationTechnologySolution
AgileandIterative
ImplementationAgileandIterative
Implementation
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Understand UserStakeholder Maps, Empathy Maps and/or Hopes & Fears
Explore context As-Is Scenario, Pains & Gains Points
Understand users needs Need-Statements
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Explore Cluster ideas and/orCapability identification
Prototype & Use Cases Use-Case description or paper based prototypes
5 6 7 8Experience JourneyTo-Be Scenario or Strory Boards
Ideation Generate ideas to fulfill needs
Evaluate Priorization grid for Ideas, Use-cases or Capabilities
Exemplary Workshop Agenda
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IBM Design Thinking Workshop Enablement
ProblemDefinition
Expertise
Application
To get to solutions, we start with the problem.
We work with clients in advance to develop two or three problemstatements to serve as the basis for the IBM Design Thinking workshop.
Our lead facilitators are experts in assisting in the identificationand refinement of problem statements and workshop design.
We apply IBM Design Thinking to the problem statements, and solutionsformulate through deep collaboration and IBM Design Thinking practices.
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Problem Statement Examples
We need to improve the client experience with the pre-sale, sale, andsupport for B2B clients.
2 We need to engage and attract new clients, particularly those in theMillennial demographic.
3 We need to automate and provide the right support to our associatesso they can take on more complex work.
4 We need our advisors to engage more effective with clients to presentproduct, ask questions, and initiate sales.
5 Our clients want to have visibility to the financial products they havewith us, provide updates and do what-ifs.
6 Our staff needs to develop the skills required for tomorrow’s market needs.
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