HEALTHCARE

TonyChief Marketing

Officer

Helping healthcare providers deliver relevant, personalized experiences at the right time & place

Market Forces Rising patient expectations Changing demographics Rapid digitization Increasing costs Growing regulatory

complexity

Marketing Challenges Data-driven insights Digital innovation Compelling interactions Cost effectiveness Lifetime engagement

IBM Solves Marketing Challenges Robust analytics Personalized offers Enhanced mobile &

digital experiences Omni-channel delivery Lower costs

For Successful Marketing Outcomes Effective campaigns Enhanced patient acquisition Patients who advocate Better cross-sell & up-sell Improved marketing ROI Market share growth