Post on 22-Jan-2018
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
“Let’s get PHYSICAL…”
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from SmiledSoul.com
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Strategy
• Why?
• What?
• How?
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Why NOT?
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
“Everyone will be forced to play this way
eventually…. It is just a question of how
quickly you get there.”
~ Jim Holthouser,
Executive VP of Hilton Global Brands
Why NOT?
Images from Room77.com,
Google Interior Maps and
Bing Venue Maps
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
What IF…?
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from colduthie.com
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
What to Map?
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image Google Image Search
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Custom Workflow
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Custom Workflow
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Mapping Engine
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Mapping Engine
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Mapping Engine
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Expect Curved Walls
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
‘Edge Case’ is all too often code for ‘use
case that I don’t want to deal with or think
about.’ Perhaps ‘Stress Case’ is a better
term. They are less likely to be overlooked
during planning/development.
Eric Meyer, Compassionate Design
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Hilton Hotels
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Results• Mission accomplished
• World mapped
• Central repository
• Change management
• Future flexibility
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
183% conversion lift
41 million+ users
91% satisfaction
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from keepcalm-o-matic.co.uk
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Google Image Search
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from clker.com
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Image from Dribble.com
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Start with the WHY…
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
It’s all about people…
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Systematizing = scale…
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
Stress cases = norm…
● www.lokion.comLet’s Get Physical: Scaling UX for Digital Interactions with Physical Space ● #ias16 ● @sbarnat
All Olivia Newton John images adapted from Let’s Get Physical video on YouTube.