Post on 06-Feb-2018
#IABFORUM2015 #WeR1
Disruption – Techmediascape 2020 – Programmatic 2.0 – Mobile & TV
FRUGAL INNOVATION
« Competition gap widens when most players do catch-up innovation and one does frontier innovation »
N. RADJOU / P. AGHION
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DISRUPTION
« Disruption does not come from knowledge but from ignorance »
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THE TRUTH BEHIND THE MASKPROGRAMMATIC 1.0, NOISY AND MESSY
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THE TECHMEDIASCAPE 2020
HEGEMONIC GORILLAS
BEST OF BREED
FUTURE WINNERS…OR LOOSERS
+65% + market share in’ 17Have Everything + your business
Dominant
+1Bn$ in ’15Easy to understand / Easy ROI
Proven/ Scale
>300m$ in ‘15Global
Proprietary AssetAdTech/MarTech
<100m$ in ’15Aged / Diying / Expired
Pivoting / SlioedNew Frontier /Star
SILOEDTECH STARSOLD-NEW TECHPIVOTING
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DON’T F***
YOUR CHOICE
AD NETWORKS
CONSULTING
BRANDS
RIGHT HOLDERS
AD AGENCIES
THE LUMASCAPE BLACKHOLE : WIRED / TIRED /EXPIRED
…+3000
…+30
PROGRAMMATIC 2.0 - THE LIGHT
TOOLS SCALABILITYActivate & manage insights to target audiences at scale
UBIQUITY MARKETING Aka « Stop thinking in silos I Mobile I Video.. » , consumers are cross-device
SAFETY & VIEWABILITY Secure inventory, brand safety, reputation & attention marketing
COLLABORATIVE WORK / ADVERTISING BLOCKCHAINCreate your « sharp tech guys eco-system »
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RTB vs DIRECT - OBJECTIVE vs SUBJECTIVE
PURE SWEET ECONOMIC THERORY FOR BRANDS & PUBLISHERS
PROGRAMMATIC 2.0 : Business solutions are in licensing intelligent software, data & People (Mad Men + Math Men)
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RadiumOne SHAREGRAPH (7 Patents)
HOW IT WORKS :
DOWNLOAD THE APP
RECEIVE MEDIA MESSAGE WITH EXCLUSIVE DISCOUNTS DURING THE SUPER BOWL, IN STADIUMS & NFL
VIEWERS HUB
MEDIA & DATA TECHNOLOGY MEETS THE SUPER BOWL
Beacon revolutionizes the way Super Bowl is engaging their users in real-time for Brands. Super Bowl has been watched by 114 M viewers in 2015
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BY 2020 ALL MEDIA ARE PROGRAMMATIC 2.0TV ADSYNC+
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FUN QUIZZ: FIND A SENSIBLE NAME TO REPLACE PROGRAMMATIC – WANNA PLAY ?
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Liam BrennanGlobal Digital Director @ MediaComGlobal