#IABFORUM2015 #WeR1

Disruption – Techmediascape 2020 – Programmatic 2.0 – Mobile & TV

FRUGAL INNOVATION

« Competition gap widens when most players do catch-up innovation and one does frontier innovation »

N. RADJOU / P. AGHION

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DISRUPTION

« Disruption does not come from knowledge but from ignorance »

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THE TRUTH BEHIND THE MASKPROGRAMMATIC 1.0, NOISY AND MESSY

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THE TECHMEDIASCAPE 2020

HEGEMONIC GORILLAS

BEST OF BREED

FUTURE WINNERS…OR LOOSERS

+65% + market share in’ 17Have Everything + your business

Dominant

+1Bn$ in ’15Easy to understand / Easy ROI

Proven/ Scale

>300m$ in ‘15Global

Proprietary AssetAdTech/MarTech

<100m$ in ’15Aged / Diying / Expired

Pivoting / SlioedNew Frontier /Star

SILOEDTECH STARSOLD-NEW TECHPIVOTING

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DON’T F***

YOUR CHOICE

AD NETWORKS

CONSULTING

BRANDS

RIGHT HOLDERS

AD AGENCIES

THE LUMASCAPE BLACKHOLE : WIRED / TIRED /EXPIRED

…+3000

…+30

PROGRAMMATIC 2.0 - THE LIGHT

TOOLS SCALABILITYActivate & manage insights to target audiences at scale

UBIQUITY MARKETING Aka « Stop thinking in silos I Mobile I Video.. » , consumers are cross-device

SAFETY & VIEWABILITY Secure inventory, brand safety, reputation & attention marketing

COLLABORATIVE WORK / ADVERTISING BLOCKCHAINCreate your « sharp tech guys eco-system »

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RTB vs DIRECT - OBJECTIVE vs SUBJECTIVE

PURE SWEET ECONOMIC THERORY FOR BRANDS & PUBLISHERS

PROGRAMMATIC 2.0 : Business solutions are in licensing intelligent software, data & People (Mad Men + Math Men)

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RadiumOne SHAREGRAPH (7 Patents)

HOW IT WORKS :

DOWNLOAD THE APP

RECEIVE MEDIA MESSAGE WITH EXCLUSIVE DISCOUNTS DURING THE SUPER BOWL, IN STADIUMS & NFL

VIEWERS HUB

MEDIA & DATA TECHNOLOGY MEETS THE SUPER BOWL

Beacon revolutionizes the way Super Bowl is engaging their users in real-time for Brands. Super Bowl has been watched by 114 M viewers in 2015

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BY 2020 ALL MEDIA ARE PROGRAMMATIC 2.0TV ADSYNC+

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FUN QUIZZ: FIND A SENSIBLE NAME TO REPLACE PROGRAMMATIC – WANNA PLAY ?

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Liam BrennanGlobal Digital Director @ MediaComGlobal