Humanize your Brand

Post on 16-Jan-2015

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When business models are formed or reinvented, why is it so tempting to focus on what the business does (products & services) versus WHO the business serves? This presentation provides 6 steps to identifying your ideal client, using visual thinking and a little humor. But in all seriousness, when you start with a clear picture of your ideal client, it's much easier humanize your brand and see transforming business results.

Transcript of Humanize your Brand

YourBrand

Humanizewww.jocelynwallace.com

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It’s All About ME!

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No?

Who is My Ideal Client?

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YourHumanize

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in 6 steps

identify yourideal client

1

Humanize Your Brand www.jocelynwallace.com

Create a Client Avatar!

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2 Good At?

Humanize Your Brand www.jocelynwallace.com

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3Challenged

How?

Humanize Your Brand www.jocelynwallace.com

4 Gets Excited About?

Humanize Your Brand www.jocelynwallace.com

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5 Greatest Needs?

Humanize Your Brand www.jocelynwallace.com

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6 Patterns & ThemesHumanize Your Brand www.jocelynwallace.com

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Let YourAvatar Drive

Your Business

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YourHumanize

Brand

Content, design, photography and illustration by Jocelyn Wallace, Red Eleven Group, LLC

Blog: jocelyn@jocelynwallace.comTwitter: jocelynwallace_

presented by

www.jocelynwallace.com

this content was inspired in part by certi!ed coach training received from

Mitch Matthewswww.akickinthepants.comwww.mitchmatthews.com