Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Presented by Graham SpectorOnline Marketing Analyst, Grow Socially

Getting Real:Using Social Mediato Humanize Your Brand

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Intro: Graham Spector

• Grow Socially– Online Marketing/Social

Media– Plan, Manage, Execute and

Measure– Booth 1072

• interlinkONE– Enterprise Marketing

Management Software– Plan, build, manage,

execute and measure all marketing activities

– Booth 1071

I work for this guy!

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Keep Your Phone On!

• Feel free to Tweet, Post, Update, Email, take notes, photos, and more!

@GrahamSpector#GraphExpo

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

We’ve All Heard It

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Why Do We Need to Do This?

People use social media to research and make big decisions. What does the web say about your brand?

• Do they only see pictures of your equipment?

• Or do they see the people that will actually listen to them, serve them, and deliver them results?

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Let’s Look at Four Ways to Humanize Your Brand

• How You View Social Media• Your Profiles• Videos• Blog Posts• Engagement on Social Profiles• Pictures

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

First Step: How You View Social Media

• To Build Your Community

• To Engage in Online Conversations

• To Grow Your Network

• To Promote Services

• To Develop Customer Relationships

• To Provide Customer Service

• To Position Yourself as a Thought Leader

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Your Profiles: No One Wants to See the “Egg”

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Videos: Rescigno’s Marketing Connections

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

• Allows you to educate and share your news in a human tone

• Positions you as a Thought-Leader

• Improves SEO

• Give Expertise that Leads to Sales

• Keeps Your Company onSomeone’s Mind

• Provides your Sales Reps with leadsand tools to close the deal!

Blogging: Humanize & Share Relevant Content

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Blogging Inspiration: CustomXM

• Avoids corporate-speak

• Discusses relevant, hot topics

• Includes pictures, videos, and text

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Using Social Networks to Engage

Mix of Promos and Conversation

“Contests” that Create Engagement

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Share Photos to “Go Behind the Scenes”

Instagram: Makes All Your Pictures Better

Use Pinterest to “Pin” Event/Project/People Photos

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Wrap-Up: Benefits of Humanizing Our Brand

• Even in a B-to-B environment, people are still buying from people – social media allows us to make that a reality.

• Today, customer retention and loyalty is more important than ever. By humanizing our brand, we develop deeper relationships with customers.

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Resource for You

• Free White Paper on Inbound Marketing! http://InboundMarketingWhitePaper.com

Getting Real: Using Social Media to Humanize Your BrandGraham Spector | Grow Socially | 2012

Have More Questions?

• Visit http://GrowSocially.com!