‘HOOPERS’

HOOPERSfree souls &

firefly chasers

environmentallyconscious

progress &change

simple

I AMGREEN

DESIGNearth tone colors

two sizes 28” and 31”

entry-level hooper hoop

eco-friendly design

SOY-BASED PLASTIC conventional = 100 billion lbs.

Soy Works - IOWA

biodegradable

toy industry 2009

STRATEGY

AN ORGANICMOVEMENTFOR MUSIC

AND MOTION

CREATING AMOVEMENT

MUSIC + MOVEMENT

DANCE SMILE

JOYFULWORKOUT

RHYTHM

SHARE

WHERE?

90,000 150,000 50,000

20,00015,00045,000

WHAM-O TENThooping demonstrations

hoops for sale

information on soy-plastics

ice cream!

BEN & JERRY

limited edition flavor

free scoop day

perfect brand partnership

DISTRIBUTION10,000 Villages (fair trade retail)

Whole Foods (seasonal)

Local Shops (AlterNatives)

SHARE THE LOVE

JOY HOOP

JOY HOOP

toysyouth

strength

laughter

lovesharing

GOING GLOBAL

60 MINS

GLOBAL ADVENTURE

CHILDREN IN NEED

10% - PROCEEDS

DOCUMENTARY

IMPROVEVERYWHERE

5 MINS OF HOOPING

NYC / LA / CHICAGO / DC

10,000 HOOPERS

VIRAL JOY

VIRAL HOOPING

PR EFFORT

EDITORIAL

FILTER THROUGHOUTONLINE CONTENT

USER COMMUNITYMARKETING

MAGAZINE

EVENT CALENDER

BUY HOOPS

LESSONS

MICRO SITE

SOCIALMEDIA

BUZZ/MEDIAHooping.org

HolisticHooping.com

Hoopaholic.org (AUS)

Music Sites (Phish, SCI)

INVEST IN JOY

ROI?

WE DON’TNEED THAT.

JUST KIDDING...

RETURN ON INVESTMENT

Using HDPE = $0.42

Using BioPolymers = $1.67

Current Price = $3.25

Price at events = $10

RETURN ON INVESTMENT

$7.50 margin on each hoop!

Bonnaroo break-even= 0.4% of attendees

4% = $24,500

but... can you really put a

price on happiness?

SUSTAINING

AROUND & AROUND

fresh target

yearlymusic

events

globaldist.

chain

AN ORGANICMOVEMENTFOR MUSIC

AND MOTION

QUESTIONS?