Post on 19-Jun-2015
description
September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”
September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
The world is changing
Climate change
Peak oil
Business is facing a converging funnel of constraints
Energy security Regulatorypressure
Resourceavailability Sink capacity of the
environment (ability to assimilate CO )
Increasing
Decreasing
Globaldemand
for mobility
2
Ecoconsumerpressure
Population
Demand for mobility continues to grow
2
Electric vehicles
A rare consensus is emerging - a shift from mechanical to electric
platforms is inevitable
Electric vehicles are not limited to battery power
Braking
Accelerating
Cruising
Recharging
Motor
Energy flows
Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energyefficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment
Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energyefficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment
Inflexibility of existing industry model
38 mpg
38 mpg
1948
2008
VW Beetle
VW Beetle
The industry is very mature; both investments and value
networks are highly technology-specific
As a result, the industry can only
deliver incremental improvements;
focus on short term fixes rather
than structural flaws
September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Riversimple's 7 point strategy
Supplychain
40Fires
Infrastructure
Customers
5. Distributedmanufacturing
6. Open SourceDesi
gn
2.Sa
le
ofser
vice, not cars
4. City by citystrategy
3. Saleof service upstream 1. Network
electric car
7.Sh
ared ownership
1. Network electric car
2. Sale of service, not cars
3. Sale of service upstream
4. City by city strategy
5. Distributed manufacturing
6. Open Source Design
7. Shared ownership
Network ElectricPlatform technology
Powerelectronics
Compositestructure
Ultra-capacitors
6kWfuel cell
Regenerativebraking
Electricmotor
Efficiency :
Weight : 370kg
380kmRange :
Emissions :
Power : 6kW fuel cell
31g CO /km
Well to wheel
1.
2
300mpg240 miles300mpg
240 miles
Sale of service, not cars2.
Selling miles travelled as a service,
rather than a car as a product
Profit maximised through low
running costs and longevity,
rather than high running costs
and obsolescence
Allows access to revenues
generated in secondhand
market
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#2(re-leased)
Recycle
15 years
10
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Revenue
Sale of serviceupstream
Customer #1
I I I I I I I I I I I I I I I I
Updates
Recycle
SupplyChain
Recycle
15 years
10
5
RevenueRevenue
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(re-leased)
3.
Aligns interests of
manufacturer and
suppliers
- a shared interest in
longevity and reliability
City by city infrastructurestrategy
4.
Illustrative map of national infrastructure
development
2012
2013
2014
Leicester
25
milesBlackpoolIpswichBristolSwanseaChesterLeedsGloucesterSheffieldNewcastleMaidstoneHullNottingham
YorkNorwichPeterboroughBournemouthMiddlesborough
Ludlow& Hereford
2012
Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energyefficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment
September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”
Distributed smallscale manufacturing
5.
The optimal scale of production
facility will produce 3-5,000
vehicles p.a
Human scale plants will generate
high quality employment for c. 200
people
Low fixed costs gives greater
resilience in fluctuating economic
circumstances
Illustrative map of distribution of plants
Production
plant
6. Open source design
We are adopting an open intellectual property model, based on
that used in open source software
The principal source of
margin in the auto sector is
through brand value rather
than IP
Customers
Riversimple
40Fires design foundation
Delivers open source
designs
Tailored designs for local
markets
Supplychain
Othermanufacturers
Licence designs from 40Fires
Cooperate AND compete
Global design community
Contributes expertise to
40Fires designs
No constraints on
innovation
Only design criterion is
absolute excellence
Open source is not about cheap design but about delivering an absolute driver of excellence
September 2010
To build and operate
cars for independent use whilst systematically pursuing
elimination of the environmental damage caused by personal transport”
“
Vision2020, Leicester, October 2010
To build and operate cars for independent use
whilst systematically pursuing the elimination of the environmental damage
caused by personal transport”
Shared ownership7.
Success is built on the
goodwill of all stakeholders
Yet conventional structures
prioritise the interests of one
stakeholder group over all others
Fiduciary responsibility "to balance
and protect all benefit streams"
This is not altruistic, just a
better way of doing business
Regulatorypressure
Resourceavailability Sink capacity of the
environment (ability to assimilate CO )
Increasing
Decreasing
Globaldemand
for mobilityEco
consumerpressure
Population
The benefit of Riversimple’s 7 point strategy
2
Development timetable
Demonstrator vehicle launched at
Somerset House
10 prototype vehicles built
Test programme
complete
60 pilot production
vehicles built
Pilot trial of 50 vehicles run in 2
locations
Local vehicles in serial
production
Development of 4 seater
Testing and certification of 4 seater
4 seater in serial
production
2001
2003
2005
2007
2009 Riversimple LLP formed, investment
agreed with the Piëch family
Bid to Technology
Strategy Board for funding
LIFECar research project
LIFECar unveiled at
Geneva Motor Show
LIFECar project starts, grant awarded by BOC
Foundation
2017
20132015
2011
Concept development
Why hydrogen fuel cells?
Range
Battery Electric Vehicle (BEV)
Hydrogen Fuel Cell Vehicle (HFCV)
Internal Combustion Engine (ICE)
Hydrogen fuel cell
vehicles can be much
more efficient than
battery electric
vehicles over any
reasonable range
Hydrogen decouples both refuelling infrastructure and technology
from energy sources
Energyefficiency
The transition from 100% brown to 100% green hydrogen can be
made incrementally, with no further investment