Laura Fitton @pistachio

Real-time: Customer Acquisition on Twitter Data and tips from the trenches

Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder

Twitter for Dummies

oneforty.com 4,000+

apps

84,000 Twitter

Readers

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “

GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM

Image Credit: RangerRick!

Humans Are Changing

???

Humans Are Changing

When I grow up I don’t want to be a

lead!

6

CHARLENE LI CO-AUTHOR OF GROUNDSWELL

Twitter is not a technology. It's a conversation. And it's happening with or without you. “

Image Credit: !THEMACGIRL*!

100  Million  Monthly  Ac.ves  

•  35  heads  of  state  •  Every  team:  NFL,  MLB,  NBA,  NHL  &  MLS  •  99%  of  top  nonprofits  •  87%  of  top  2010  musicians  •  50  top  TV  shows  •  17  Languages  •  SMS  in  80  countries  

=  230,000,000  tweets  per  day  

SOURCE: HUBSPOT, 2011 10

Global  Sensing  and  Signaling  Network  

Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:!lhalstead!

The  Message    is  the  

Influencer.  

Any    to    

Many  

Influence  (was)  ATract  aTen.on  to  yourself  

Influence  (is)  Provide  aTen.on  &  value  to  others  

TwiTer    Marke.ng  in  2  Words…  

Be  Useful!  

TwiTer    Marke.ng  in  4  Words…  

 Listen.  Learn.  Care.  Serve.  

25  

The Sales Playbook

The Sales Playbook IS BROKEN

CALLER ID

VS

LEAD GENERATE COLD CALLING  EMAIL BLASTS  

ROLODEX  OUTSIDE

LEAD QUALIFY LINKEDIN  SEGMENT EMAIL  TWITTER  INSIDE

WAS. IS.

1) Expand Reach!

2) Leverage Connections!

3) Use Social Intelligence!

3 Key Plays of Social Selling

A) Qualify!

B) Add Value!

hTp://bit.ly/nPhHDC  

Capitalize  on  Promoted  Tweets  

1.  Hit  Your  Followers  at  the  Right  Time  2.  Target  Relevant  Keywords  3.  Find  People  Who  Resemble  Your  Followers  4.  Use  Geo-­‐Targe.ng  for  Events  and  Local  

Businesses  5.  Promote  Offers  6.  Test  Content  and  Messaging  

Understand  Your  Twi?er  Traffic  

NEW  TwiTer  website  analy.cs  will  track:  •  amount  of  traffic  TwiTer  drives  overall  •  extent  to  which  TwiTer  users  are  sharing  a  site's  content  

•  effec.veness  of  a  website's  Tweet  buTon  integra.on  

TWEET QUOTE!

“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS

Image Credit: Fotographia Guerilla

TWEET EBOOK!

INBOUND MARKETING

$ $

Complicated & Confusing

Easy & Integrated

Less of this.

45

More of this.

46

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THANK YOU THANK YOU THANK YOU

hTp://bit.ly/nJiIaX  How  to  Use  TwiTer  for  Business  Introductory  Guide    hTp://www.hubspot.com/twiTer-­‐for-­‐business-­‐marke.ng-­‐kit/  

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