HubSpot, SMASH summit Presentation

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Laura Fitton @pistachio Real-time: Customer Acquisition on Twitter Data and tips from the trenches

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Laura Fitton, Hub

Transcript of HubSpot, SMASH summit Presentation

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Laura Fitton @pistachio

Real-time: Customer Acquisition on Twitter Data and tips from the trenches

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Laura @Pistachio Fitton “Excited & geeky about where all this leads!"

@pistachio Founder

Twitter for Dummies

oneforty.com 4,000+

apps

84,000 Twitter

Readers

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If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. “

GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM

Image Credit: RangerRick!

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Humans Are Changing

???

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Humans Are Changing

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When I grow up I don’t want to be a

lead!

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CHARLENE LI CO-AUTHOR OF GROUNDSWELL

Twitter is not a technology. It's a conversation. And it's happening with or without you. “

Image Credit: !THEMACGIRL*!

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100  Million  Monthly  Ac.ves  

•  35  heads  of  state  •  Every  team:  NFL,  MLB,  NBA,  NHL  &  MLS  •  99%  of  top  nonprofits  •  87%  of  top  2010  musicians  •  50  top  TV  shows  •  17  Languages  •  SMS  in  80  countries  

=  230,000,000  tweets  per  day  

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SOURCE: HUBSPOT, 2011 10

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Global  Sensing  and  Signaling  Network  

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Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN “

Image Credit:!lhalstead!

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The  Message    is  the  

Influencer.  

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Any    to    

Many  

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Influence  (was)  ATract  aTen.on  to  yourself  

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Influence  (is)  Provide  aTen.on  &  value  to  others  

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TwiTer    Marke.ng  in  2  Words…  

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Be  Useful!  

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TwiTer    Marke.ng  in  4  Words…  

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 Listen.  Learn.  Care.  Serve.  

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25  

The Sales Playbook

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The Sales Playbook IS BROKEN

CALLER ID

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VS

LEAD GENERATE COLD CALLING  EMAIL BLASTS  

ROLODEX  OUTSIDE

LEAD QUALIFY LINKEDIN  SEGMENT EMAIL  TWITTER  INSIDE

WAS. IS.

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1) Expand Reach!

2) Leverage Connections!

3) Use Social Intelligence!

3 Key Plays of Social Selling

A) Qualify!

B) Add Value!

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hTp://bit.ly/nPhHDC  

Capitalize  on  Promoted  Tweets  

1.  Hit  Your  Followers  at  the  Right  Time  2.  Target  Relevant  Keywords  3.  Find  People  Who  Resemble  Your  Followers  4.  Use  Geo-­‐Targe.ng  for  Events  and  Local  

Businesses  5.  Promote  Offers  6.  Test  Content  and  Messaging  

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Understand  Your  Twi?er  Traffic  

NEW  TwiTer  website  analy.cs  will  track:  •  amount  of  traffic  TwiTer  drives  overall  •  extent  to  which  TwiTer  users  are  sharing  a  site's  content  

•  effec.veness  of  a  website's  Tweet  buTon  integra.on  

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TWEET QUOTE!

“Make the customer the hero of your story. ANN HANDLEY CHIEF CONTENT OFFICER MARKETINGPROFS

Image Credit: Fotographia Guerilla

TWEET EBOOK!

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INBOUND MARKETING

$ $

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Complicated & Confusing

Easy & Integrated

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Less of this.

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More of this.

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INSPIRED?

Start working on your success story online. Sign up for a HubSpot free trial and see how the interaction of content creation, engagement and analytics leads to awesome marketing results.

Sign Up for HubSpot’s Free 30-Day Trial!

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THANK YOU THANK YOU THANK YOU

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hTp://bit.ly/nJiIaX  How  to  Use  TwiTer  for  Business  Introductory  Guide    hTp://www.hubspot.com/twiTer-­‐for-­‐business-­‐marke.ng-­‐kit/  

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