Post on 24-Jan-2018
Agenda Premium Writer
Premium Infographic with Promotion
How does encrypted search and (not provided) impact you?
Changes to dashboard
Shoring up other metrics
New approach Launched in June
New content types
Onsite Blog
Infographic
Press Release
Business Interview
Video
End User Value in everything we do
Great Content Takes Work Making of Great Ad Campaign
Starts with quantitative and qualitative analysis of customers
In-depth interviews with all stakeholders
Concepts
Testing
Rollout
Behind the ScenesClient provides brief
Research team converts to facts
Writers create content Video team creates videosInfographics
Premium Writer Our senior writers
More time
Enhanced layouts
Lists
Best quality scores
Rolling out in October
Dedicated to Your Account
*Onsite content still premium group but not dedicated without Premium upgrade.
Premium Placement Extra effort to place
syndicated content on most relevant sites
Higher Domain Authority
More audience
More relevant to client’s business
Manage and setup PPC Retargeting Campaign
The Handshake
Google Your Website
Referrer = GoogleQuery = Blue Shoes
Google Analytics
When a search engine refers visitors to your website, there is a handshake between the sites (HTTP) that includes referrer and query. The query part is not longer provided by Google.
Common Questions So this means you won’t be able to show me
search rankings now?
No, keyword rankings are fine. Those are determined by analyzing SERP
How will I be able to select keywords for my campaign?
Estimated monthly search volume data is not impacted by this change.
How will we evaluate the performance of my clients campaign?
Existing metrics like rankings and total traffic.
Expanded metrics like leads by source and entrances by source.
Dashboard Impacts Metrics on
dashboard will change
Non-branded organic traffic will be removed
# of pages with organic referrals will be added
SEO Remove Non-branded traffic from top
graph
Remove traffic sub-tab
Remove top traffic table
Add Graph of # of pages with organic
entrances
Table of top pages with organic entrances
Add sub pages of all pages with organic entrances
Better graphing of Domain Authority