Agenda Premium Writer

Premium Infographic with Promotion

How does encrypted search and (not provided) impact you?

Changes to dashboard

Shoring up other metrics

New approach Launched in June

New content types

Onsite Blog

Infographic

Press Release

Business Interview

Video

End User Value in everything we do

Great Content Takes Work Making of Great Ad Campaign

Starts with quantitative and qualitative analysis of customers

In-depth interviews with all stakeholders

Concepts

Testing

Rollout

Behind the ScenesClient provides brief

Research team converts to facts

Writers create content Video team creates videosInfographics

Premium Writer Our senior writers

More time

Enhanced layouts

Lists

Best quality scores

Rolling out in October

Dedicated to Your Account

*Onsite content still premium group but not dedicated without Premium upgrade.

Premium Placement Extra effort to place

syndicated content on most relevant sites

Higher Domain Authority

More audience

More relevant to client’s business

Manage and setup PPC Retargeting Campaign

Not Provided

The Handshake

Google Your Website

Referrer = GoogleQuery = Blue Shoes

Google Analytics

When a search engine refers visitors to your website, there is a handshake between the sites (HTTP) that includes referrer and query. The query part is not longer provided by Google.

Common Questions So this means you won’t be able to show me

search rankings now?

No, keyword rankings are fine. Those are determined by analyzing SERP

How will I be able to select keywords for my campaign?

Estimated monthly search volume data is not impacted by this change.

How will we evaluate the performance of my clients campaign?

Existing metrics like rankings and total traffic.

Expanded metrics like leads by source and entrances by source.

Dashboard Impacts Metrics on

dashboard will change

Non-branded organic traffic will be removed

# of pages with organic referrals will be added

SEO Remove Non-branded traffic from top

graph

Remove traffic sub-tab

Remove top traffic table

Add Graph of # of pages with organic

entrances

Table of top pages with organic entrances

Add sub pages of all pages with organic entrances

Better graphing of Domain Authority

Keywords Removing 30 day

traffic from Keywords

Monthly searches stays

Search Traffic Report Daily or Weekly Search

Traffic report will be retired

Q4 release of Daily or Weekly email

Leads & Calls

Recent Activity

Traffic Stats

Conditional to the services you have with us