Post on 24-May-2015
description
http://www.everybodyscritic.com
@EverybdysCritic
My first impression: HTC EVO 4G versus HTC EVO 3D
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The Setup:
Engadget posted an article asking, “What would you change about the HTC EVO 3D?” Not owning the phone, I wanted to look it up and compare the “3D” to the first generation EVO to see what HTC had to say about it.
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I started by doing some digging on HTC’s site
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HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
http://www.everybodyscritic.com | @EverybdysCritic
The slogan is genius and
stands out nicely
HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
http://www.everybodyscritic.com | @EverybdysCritic
The slogan is genius and
stands out nicely
HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
Mousing over Phones
leaves just one sub-
option
http://www.everybodyscritic.com | @EverybdysCritic
The slogan is genius and
stands out nicely
HTC’s homepage is clean and readable
If you are visiting HTC’s site, you probably know they make phones. The menu is clear and
directs the user to click through rather than inundate him with sub-menus.
Mousing over Phones
leaves just one sub-
option
The slideshow is
direct – one button
per slide
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The user clicks Phones…
http://www.everybodyscritic.com | @EverybdysCritic http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…
… and has 7 pages worth to sift through
http://www.everybodyscritic.com | @EverybdysCritic
Filters are nice but I haven’t
committed the carrier-phone
relationships to memory
http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…
… and has 7 pages worth to sift through
http://www.everybodyscritic.com | @EverybdysCritic
Should I just browse
Amazon.com
because at least
they have reviews?
Filters are nice but I haven’t
committed the carrier-phone
relationships to memory
http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…
… and has 7 pages worth to sift through
http://www.everybodyscritic.com | @EverybdysCritic
Should I just browse
Amazon.com
because at least
they have reviews?
Why does HTC
have a
BlackBerry?
Filters are nice but I haven’t
committed the carrier-phone
relationships to memory
http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…
… and has 7 pages worth to sift through
http://www.everybodyscritic.com | @EverybdysCritic
Should I just browse
Amazon.com
because at least
they have reviews?
Why does HTC
have a
BlackBerry?
I see 2 Wildfire
phones… why
does color make
for a different
phone?
Filters are nice but I haven’t
committed the carrier-phone
relationships to memory
http://www.everybodyscritic.com | @EverybdysCritic
The user clicks Phones…
… and has 7 pages worth to sift through
http://www.everybodyscritic.com | @EverybdysCritic
What was I doing?
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Oh yeah, EVO vs EVO 3D
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1
1. Find the phone in the
giant list
HTC has a compare wizard… cool
Navigating the wizard is straightforward, albeit cumbersome feeling
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2
1
2. Hit “Add to Compare”
(Is compare being used
as a verb or noun here?
Who cares!)
More compare…
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3
4 5
2
1
3. Find your next phone
4. Add to compare
5. Hit Compare (!)
And more compare…
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Yeah! I’m
ready!
3
4 5
2
1
Ready to move on?
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The moment of truth
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The moment of truth
For the record, I did not cut this screenshot off early
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As a consumer, I would look at this and think…
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Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more
The moment of truth
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Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
The moment of truth
http://www.everybodyscritic.com | @EverybdysCritic
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger.
The moment of truth
http://www.everybodyscritic.com | @EverybdysCritic
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
Does 2000 mean I will get
better reception in my
home?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger.
The moment of truth
http://www.everybodyscritic.com | @EverybdysCritic
Processor means speed,
and bigger GHz = more
speed, so, EVO 3D has .2
more Why does .2 version
difference matter? What is
Sense? Why is Android
trademarked
inconsistently?
Does 2000 mean I will get
better reception in my
home?
What is the difference
between eMMC and
ROM, and why are they
being compared? The
one on the left looks
bigger. Does QHD mean 3D? If
the one on the left
DOESN’T say Touch, does
it still support Touch?
The moment of truth
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Speaker-phone
What about…
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Speaker-phone
Preloaded Apps
What about…
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Speaker-phone
Preloaded Apps
Pricing
What about…
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Speaker-phone
Preloaded Apps
Release date
Pricing
Dimensions
Camera
What about…
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Speaker-phone
Preloaded Apps
Release date
Pricing
Dimensions
Video chat Camera
Battery life Weight
What about…
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Just in case you run a compare, leave the
window open for a while, and hit BACK on your
browser…
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Dear Site Map,
You cannot help me solve my
problem, because rather than
present solutions, you just present
line-items.
Thanks,
Everybody’s Critic
If only my
webpages
were organic…
You find out that HTC’s website is… Alive!?
The scary part about this is that after someone conceived of using this workflow, someone else
likely approved it…
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What have we learned?
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HTC’s strategy? Build phones that are all pretty similar;
overwhelm consumers with choice; hope
they pick our phone at the end of the day
http://www.everybodyscritic.com | @EverybdysCritic
What about the EVO vs the EVO 3D?
http://www.everybodyscritic.com | @EverybdysCritic
The Conclusion: If HTC can’t tell me the differences on their
own site in a clear manner, I don’t really care.