HR is the New PR

What HR Does Do?

What HR Does for Business?

What About? • Public Relations

•Marketing

•Advertising

•Branding

And How Does this Impact HR?

Some Background. . .

Public relations (or PR) is a field concerned with maintaining public image for high-

profile people, organizations, or programs.

Your BrandYour

Brand

HR is the New PR

IndustryIndustry CandidateCandidate

CommunityCommunityEmployeeEmployee

Community

•Essential•Local or Global•Networking•Public Opinion

Industry

Candidate vs. Employee

•Internal•Communication•Employment Surveys

•External•Social Media•Traditional Media•Employment Branding

The Leaky Bucket

HR Touch Cycle

Choreograph Touches

• HR Touch Points. . . – On boarding– Training– Hiring/Recruiting– Exit Interviews– Mediation– Litigation

Listen & Watch

• Observations– Surveys– Social Media – Listening Meetings– Skip Level – MBWA

Reinforce Behaviors

• Engagement– Accommodations– Empowerment– Merit Builder– LinkedIn– Video

Evaluate & Expand

• ROI• Effectiveness• Brand Impact• Pilot

Brand--YOU

Your BrandYour

BrandCommunityCommunity

IndustryIndustryYour

CompetitionYour

Competition

Potential Clients

Potential Clients

Product Marketing

• Determining Value.

• Product Differentiation?

• Segmentation, Niche. . .

• Who am I?

Team Effort

HR + PR + Marketing = Business/Personal Branding Success

More about the Speaker

Jessica Miller-Merrellwww.blogging4jobs.com

405.343.5751jessica@xceptionalhr.com

@Blogging4Jobs