HR is the New PR
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HR is the New PR
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Public Relations isn't just for PR anymore. HR or Human Resources can leverage PR and Marketing tactics to engage candidates, employees, and their management team to drive change within their organization in addition to growing an external brand presence.
Transcript of HR is the New PR
HR is the New PR
What HR Does Do?
What HR Does for Business?
What About? • Public Relations
•Marketing
•Advertising
•Branding
And How Does this Impact HR?
Some Background. . .
Public relations (or PR) is a field concerned with maintaining public image for high-
profile people, organizations, or programs.
Your BrandYour
Brand
HR is the New PR
IndustryIndustry CandidateCandidate
CommunityCommunityEmployeeEmployee
Community
•Essential•Local or Global•Networking•Public Opinion
Industry
Candidate vs. Employee
•Internal•Communication•Employment Surveys
•External•Social Media•Traditional Media•Employment Branding
The Leaky Bucket
HR Touch Cycle
Choreograph Touches
• HR Touch Points. . . – On boarding– Training– Hiring/Recruiting– Exit Interviews– Mediation– Litigation
Listen & Watch
• Observations– Surveys– Social Media – Listening Meetings– Skip Level – MBWA
Reinforce Behaviors
• Engagement– Accommodations– Empowerment– Merit Builder– LinkedIn– Video
Evaluate & Expand
• ROI• Effectiveness• Brand Impact• Pilot
Brand--YOU
Your BrandYour
BrandCommunityCommunity
IndustryIndustryYour
CompetitionYour
Competition
Potential Clients
Potential Clients
Product Marketing
• Determining Value.
• Product Differentiation?
• Segmentation, Niche. . .
• Who am I?
Team Effort
HR + PR + Marketing = Business/Personal Branding Success
More about the Speaker
Jessica Miller-Merrellwww.blogging4jobs.com
@Blogging4Jobs
