14 December 2012

HR Chamber of Commerce Business Smarts

Charles Hendricks, AIA, CSI, CDT, LEED AP

The Gaines Group, PLC

540-437-0012

Cbhendricks@thegainesgroup.com

http://twitter.com/thegainesgroup

http://harrisonburgarchitect.com

http://www.linkedin.com/in/cbhendricks

http://www.facebook.com/virginiaarchitect

Networking via the New Social Media – Carpe Manana!

Who am I?

• Partner at The Gaines Group, PLC, Architecture + Design

• Member of Central Virginia Chapter of CSI

• SVBA Secretary and Chairman of the Education Committee

• Member of the HR Chamber Aging in Place Round Table

• Member of the Creation Care Committee at Parkview

• Member JRGBC (Founding member of JRGBC-CV)

• Adjunct Faculty at Blue Ridge Community College

• Member of the BRHBA Green Committee

• Member of the HR Green Network

• President of the EMES PTF

• Member AIA-CV

• Member VSBN

• Father of Hannah and Sophia

• Common sense sustainable architectural

solutions

• 25 years of service in the Central Virginia

Region with offices in Charlottesville and

Harrisonburg

• Named “Best Green Designers” by VSBN

in 2008

• LEED accredited professionals on staff

with an extensive resume of certified

projects.

Join the Tweetchat!

• Go to www.tweetchat.com

• Enter #HRChamber

• Include #HRChamber if you tweet

Put

#HRChamber

here

Leading the Tweetchat in the room!

TBD

Leading the Tweetchat from Albequerque!

Joy Davis, CSI, CCPR

CSI Communications & Web Community

Sr. Manager

jdavis@csinet.org

www.twitter.com/CSIConstruction

www.facebook.com/CSIJoy

www.LinkedIn.com/in/JoySDavis

Review from Last Month

Face to Face Networking

1. Marketing = Building Trust

2. Goal = Introductions

3. When to do it = Always

4. Rules

1. Meet everyone in the room

2. Promote others to build relationships

3. Volunteer with Non-profits

4. Follow up with contacts

5. Don’t talk over someone’s head

6. Be clear

7. Practice to get better

8. The conversation is the start, not the end

9. Dress professionally

Quick Survey – Understanding where to start

1. Do you have a Facebook account?

2. LinkedIn

3. Twitter

4. Google +

5. YouTube

6. Wordpress

7. Blogger

8. Do you read and comment on blogs?

9. Do you do social media marketing?

10.Who do you want to ‘talk’ to out there?

What is Social Media?

Social media describes the online technologies and

practices that people use to share content, opinions,

insights, experiences, perspectives, and media

themselves.

Social Media is about Relationships.

Why do it?

Business runs on relationships!

Why do it?

You do not make money with Social Media, you build

relationships

1. To meet everyone in the room

2. To promote others and to build relationships

3. To help Non-profits

4. To follow up with contacts

5. To engage others in conversation

6. To be clear

7. To practice and to get better

8. Because the conversation is the start, not the end

• Warning! Provide content not commercials!

Advertisement without Community

Building Community

Building Community

Building Community

Exposing Personality

Connecting to the SM Community

Connecting to the SM Community

Established as an Resource / Expert

Building a Bond – Connecting on another level

Giving to Others

Giving to Others

Measuring Success

Success Isn’t How Many Friends You

Have…

…It’s What They’ll Do For You From Dan Zarrella

on Hubspot Blog

Measuring Success

# RT’s

# Likes

# +1’s

# reads

Measuring Success

The Real ROI is Trust

Relationships are Where Business Happens

Measuring Success

Moving Beyond Connecting

Measuring Success

Goal-Setting

What do YOU want to accomplish?

Measuring Success

Who’s Your Target Audience?

“Half the money I

spend on

advertising is

wasted; the trouble

is I don’t know

which half.” - John Wanamaker

1838-1922

Measuring Success

Key Influencers vs.

Largest Possible Audience

Justin Bieber has 31

million followers –

but would anyone

follow you if he

re-tweeted you?

Measuring Success

Measuring Success

Measuring Success

IT’S NOT WORKING!

Become Social by being Social

Get Started Now Become a voyeur

Measuring Success

Get Started Today

Add An Hour A Week

- Write A Blog Entry

- Endorse someone

- Like a local business

- Post some pics

- Write something

Thank You Questions?

Charles Hendricks, AIA, CSI, CDT, LEED AP

The Gaines Group, PLC

540-437-0012

Cbhendricks@thegainesgroup.com

http://twitter.com/thegainesgroup

http://harrisonburgarchitect.com

http://www.linkedin.com/in/cbhendricks

http://www.facebook.com/virginiaarchitect