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How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance

Emily Ritter, Marketing at Mode @emilyarden

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Mode: Collaborative Analytics for Analysts

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Mode: Collaborative Analytics for Analysts

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Is paid advertising worth it?

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Are we driving traffic?Fu

nnel

Dat

a So

urce

See Ad

Click Ad

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Are they converting?Fu

nnel

Dat

a So

urce

See Ad

Click Ad

Sign up

Ad Platformor Product

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Are we making life easier for sales?Fu

nnel

Dat

a So

urce

See Ad

Click Ad

Sign up

Product

Create Org

Connect Database

Pay Mode

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To answer these kinds of questions, you need to join data from 3+

sources.

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Manual Work in Excel

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Solution: Data Warehouse!

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Insert image of mode chart of signups by ad campaign tracking details

FIX

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So what to do with all this extra time?

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Thank You!