How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance
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Transcript of How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance
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#datapointlive
How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance
Emily Ritter, Marketing at Mode @emilyarden
![Page 2: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/2.jpg)
#DPL15
Mode: Collaborative Analytics for Analysts
![Page 3: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/3.jpg)
#DPL15
Mode: Collaborative Analytics for Analysts
![Page 4: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/4.jpg)
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Is paid advertising worth it?
![Page 5: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/5.jpg)
#DPL15
Are we driving traffic?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
![Page 6: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/6.jpg)
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Are they converting?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
Sign up
Ad Platformor Product
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Are we making life easier for sales?Fu
nnel
Dat
a So
urce
See Ad
Click Ad
Sign up
Product
Create Org
Connect Database
Pay Mode
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To answer these kinds of questions, you need to join data from 3+
sources.
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Manual Work in Excel
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Solution: Data Warehouse!
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![Page 12: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/12.jpg)
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Insert image of mode chart of signups by ad campaign tracking details
FIX
![Page 13: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/13.jpg)
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![Page 14: How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance](https://reader031.fdocuments.in/reader031/viewer/2022030213/589c70421a28abe96c8b61db/html5/thumbnails/14.jpg)
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So what to do with all this extra time?
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Thank You!