Post on 19-Aug-2014
description
TV Cookery Shows & Twi0er
Karen Fewell @DigitalBlonde Copyright Digital Blonde Ltd
Karen Fewell @DigitalBlonde
Who tweets about TV cookery shows?
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Great BriEsh Bake Off Saturday Kitchen
Jamie’s Money Saving Meals MasterChef
Data provided by www.secondsync.com
"TweeEng during our community's favourite cookery programmes allows us to feel much closer to them and also see which recipes and
dishes are resonaEng with them”
Mecca Ibrahim, Great BriEsh Chefs
With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin
Karen Fewell @DigitalBlonde
Number of Tweets about MasterChef Thurs 2nd May – The Final
Thurs 25th April 2013
Karen Fewell @DigitalBlonde
MasterChef – what were people tweeEng about?
Thurs 2nd May – The Final
2,362 tweets per minute
Karen Fewell @DigitalBlonde
Jamie’s Money Saving Meals
Karen Fewell @DigitalBlonde
Saturday Kitchen
Karen Fewell @DigitalBlonde
Saturday Kitchen
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Sat 9 Feb 2013 | 10 -‐ 11.30am Sat 26 Jan 2013 | 10 -‐ 11.30am
Karen Fewell @DigitalBlonde
Great BriEsh Bake Off
"We love how Twi0er allows us to have conversaEons with the viewers and the contestants during Great BriEsh Bake Off. Rather than just a sneak peak or behind the scenes view, it's like the ‘director's cut’ commentary, but one that
you can get involved with.”
Mecca Ibrahim, Great BriEsh Chefs
Karen Fewell @DigitalBlonde
Comparing the tweet
pa0ern for 3 episodes of Great BriEsh Bake Off
Karen Fewell @DigitalBlonde
Great BriEsh Bake Off
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Karen Fewell @DigitalBlonde
Great BriEsh Bake Off
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Karen Fewell @DigitalBlonde
"Twi0er allows us a lot of fun during TV cookery shows. We RT reacEons from contestants and viewers which helps to amplify them. We also share recipes from our chefs &
bloggers that are inspired by the show and encourage viewers to visit our re-‐cap
blog posts the following day”
Mecca Ibrahim, Great BriEsh Chefs
With thanks to
Karen Fewell @DigitalBlonde
All data contained in this presentaEon was provided by www.secondsync.com
With thanks to Great BriEsh Chefs for the image Recipe by Shaun Rankin