Finding A New Directionfor Twitter

Agenda

• Current Status• Opportunities • Improve Retention Rates• Promoted Tweets• Profit Sharing• Management Issues• Conclusion

“The one thing we can say for certain about Twitter is that it makes a terrible first

impression.”

-TIME Magazine, 2009

Retention Rate

• Nielson Co. estimates retention rate at 40%

Reasons for Poor Retention

• Information overload• Lack of features• Ignorance of potential functions

Benefits

• Social networking• Information gathering• Shopping

Solution

• Create a tutorial for users during account creation

• List the lesser known benefits of Twitter• Emphasize ease of use• Make suggestions of who to follow

Importance and Potential

“The most important rule of mass media has always been to give the people what

they want.”

-John Malone

Relevance&

Resonance

Turning Profits

• Terms of use agreement– Already exists, just add a clause for sales agreement– 2-3% of sales through twitter

• Linking to product– Option to register individual tweets as E-Commerce.

• Monitoring – Look for sale, deal, purchase, etc. within the tweet and

an attached link to the product. (delete)– Notify company of the terms of agreement and request

registration for sale.

Questions?