How to Use Landing Pages to Generate

More LeadsWith Karl Staib

Karl Staib•$25,000 launch in one weekend for Barbara Sher.• Increased Rebel Fitness Guide sales conversion rate by $100 a day. (20%)• Author• Websites and Blogs since 2007

Lift Off

What is a Landing Page?

3 Biggest Landing Page Mistakes

1. Lack of Focus2. Clumsy Design3. No Testing

How could you generate more traffic to your landing page?

Mistakes

“Mistakes are always forgivable, if one has the courage to admit

them.” Bruce Lee

Awful Landing Page

Dig Down

1. Who are your users? (What do they like, appreciate and hang out?)

2. Why are your visitors on your site? (Motivation)

3. What is their main goal as they read your site?

3 Main Elements to a Great Landing

Page

1.Design that Work

StoriesBefore and After

Rebel Fitness before and after

2. Killer CopyIs Honest, Passionate and comes from

the Heart

Company’s Core Values1. Your Why2. Mission (Purpose)3. Publish Your Values4. Marketing Leverage

Build Your Narrative

3. Building Your Domino Effect

1. Attention2. Interest3. Desire4. Action

A.I.D.A.

Your Strengths

What do you do well and how can you leverage this communication?

Trust

Walk them through the process

Landing Page Split Testing

15% Increase5% Increase

1. Focused Design2. Engaging Copy3. Understanding Your

Pieces Connections

What is the first aspect of your lead generation that you could improve this

week?

Rules are Meant to be Broken

Before After

Attracting Your Ideal Customers

Outboundvs.

Inbound

Bring them to you1.Deliver Value2.Do something exciting and fun.3.Execute• Webinar• Facebook Contest• Twitter party• CPC Advertising

Benefits1. Improve you SEO.2. Easier for people to share your

website with their friends.3. You build trust and increase your

chance at closing the sale.

Pay for Their Attention1. PPC ads • Google• Facebook• Twitter• Yahoo• Bing• YouTube

2. Banner Ads3. Contests

Benefits1. Measurable2. Easy to start.3. Solid Results

Tools that Fit Your Business

Design

Copywriting

Leads Funnel

Don’t Forget“The more you praise and celebrate your life, the more there is in life to celebrate.” Oprah Winfrey

Tell me something you should

celebrate about your business this

week?

Thank You!

Landing Page Review!1. Increase your product or services conversion rate.2. Improve your design.3. Learn psychological triggers of your buyer.4. Detailed notes on your sales page and traffic

strategies.5. Scheduled call with me to answer your questions.

Email me to receive your free Landing Page ChecklistKarl@dominoconnection.com